Paid Advertising Specialist

3 days ago


Mysore, Karnataka, India beBeePerformance Full time ₹ 3,60,000 - ₹ 36,00,000
Performance Marketing Specialist

We are seeking an experienced Performance Marketing Specialist to join our team.

The ideal candidate will have a strong understanding of paid advertising channels, including Meta and Google Ads.

Key Responsibilities:

  • Plan and execute end-to-end paid campaigns across multiple platforms
  • Develop strategic funnels to drive client goals
  • Segment audiences using interest-based, custom, and lookalike targeting
  • Monitor KPIs, including CPL, CTR, ROAS, CPA, and CAC, and optimize daily
  • Collaborate with designers and copywriters to create effective ad creatives
  • Manage budgets, A/B tests, and campaign scaling
  • Provide weekly/monthly performance reports with insights and recommendations
  • Ensure proper pixel setup, event tracking, and attribution

Requirements:

  • 2+ years of hands-on experience in Meta Ads and Google Ads
  • Proven track record of delivering high-ROAS campaigns
  • Strong understanding of funnels, retargeting, and campaign scaling
  • Proficiency with Ads Manager, Google Ads, Analytics, and Tag Manager (GTM)
  • Familiarity with GA4, UTM tracking, and CRM integrations
  • Skilled in Google Sheets, reporting dashboards, and data analysis
  • Strong copywriting skills and attention to detail


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