Senior Email Campaign Strategist

2 days ago

Surat, Gujarat, India beBeeEmail Full time ₹ 15,00,000 - ₹ 20,00,000

Our company is seeking a highly skilled Email Marketing Specialist to join our Martech team.

The ideal candidate will have a strong passion for email marketing campaigns and hands-on expertise in Oracle Responsys / Oracle Unity / Oracle Infinity IQ.

Key Responsibilities:

  • Manage end-to-end campaign execution, including setup, data selection, rollout (creatives not included), and reporting.
  • Build, launch, and optimize email campaigns across Oracle platforms (Responsys, Unity, Infinity IQ).
  • Create and manage customer workflows, segmentation, and targeting strategies.
  • Develop insights from complex data sets and present actionable recommendations to internal teams and clients.
  • Write and optimize SQL queries using advanced PL-SQL concepts for audience creation and performance tuning.
  • Conduct A/B testing and hyper-personalization campaigns to improve engagement.
  • Compile campaign performance reports ensuring data accuracy, integrity, and business relevance.
  • Collaborate with cross-functional teams (planning, accounts, creative, digital marketing) to ensure cohesive campaign execution.

Requirements:

  • 4+ years of hands-on experience designing and managing email campaigns using Oracle Responsys.
  • Strong experience in Oracle Unity CDP implementation (minimum 2 customers).
  • Experience in developing BI reports with Oracle Infinity IQ, including dashboard insights.
  • Proven track record in hyper-personalization and A/B testing campaigns.
  • Proficient in SQL / PL-SQL with expertise in writing complex queries and performance optimization.
  • Strong Excel skills (Pivot Tables, advanced data analysis).

Competencies:

  • Highly motivated and collaborative, with ability to work closely with email, digital marketing, and client teams.
  • Strong problem-solving and multitasking abilities with effective time management.
  • Analytical, detail-oriented, and strategic in approach.
  • Excellent communication skills (written, verbal, and presentation).

About the Role:

This role involves building, launching, and optimizing email campaigns across Oracle platforms to drive business growth and improve customer engagement.

As an Email Marketing Specialist, you will be responsible for managing end-to-end campaign execution, creating and managing customer workflows, and developing insights from complex data sets.

You will also be required to write and optimize SQL queries using advanced PL-SQL concepts, conduct A/B testing and hyper-personalization campaigns, and compile campaign performance reports.

Collaboration with cross-functional teams is essential to ensure cohesive campaign execution.

What We Offer:

Our company offers a dynamic and supportive work environment, opportunities for professional growth and development, and a competitive compensation package.

We are committed to fostering a culture of innovation, collaboration, and excellence, and we welcome talented individuals who share our values.

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