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3 days ago
We are seeking a seasoned professional to fill the role of Senior Manager Campaign Analytics. As a key member of our team, you will be responsible for analyzing data from various marketing campaigns to assess performance and provide actionable insights.
About the Role:
- Lead campaign analytics efforts across multiple channels, including email, social media, and paid advertising.
- Develop and implement advanced analytical techniques to evaluate campaign effectiveness.
- Create comprehensive reports on campaign performance, including metrics such as conversion rates, ROI, customer acquisition costs, and lifetime value.
- Presentation of findings to stakeholders in a clear and concise manner.
- IDentify opportunities for process improvements in campaign execution and reporting.
- Devlop and implement strategies to optimize campaign workflows and enhance efficiency.
- Collaborate with cross-functional teams to support integrated marketing efforts.
- Utilize tools like SQL, Tableau, and Excel to manage and analyze large datasets.
- Maintain high levels of data accuracy and integrity in all analyses.
Key Responsibilities:
- Work closely with the marketing team to understand campaign objectives and ensure alignment with overall marketing strategy.
- Present findings to stakeholders in a clear and concise manner.
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