Enterprise Customer Engagement Manager

3 weeks ago


Hyderabad, Telangana, India 451 Discovery Comm. India Full time

Career Opportunity

451 Discovery Comm. India seeks a skilled professional to join our Marketing Operations team as a CRM Engineer II.

About the Role

The CRM Engineer will design and implement Customer Relationship Marketing campaigns to drive revenue for our company.

Responsibilities

  • Develop and execute CRM marketing campaigns, including setting up test plans, tracking, and managing creative processes.
  • Ensure campaign accuracy and quality by proofreading, troubleshooting, and resolving issues.
  • Analyze campaign outcomes and produce detailed reports to inform future optimizations.
  • Maintain a comprehensive marketing campaign calendar and facilitate ongoing testing strategies.
  • Present actionable insights and performance metrics to senior management.

Requirements

  • 2-5 years of experience in email and mobile marketing or a related field.
  • Proficiency with Salesforce Marketing Cloud or similar CRM platforms.
  • Strong understanding of HTML and templates for CRM communications.
  • Ability to analyze data and synthesize findings using tools like Excel or Tableau.

Preferred Qualifications

  • Experience in performance or direct response marketing within a large consumer-focused brand.
  • Demonstrated experience driving key business KPIs through innovative CRM strategies.


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