Digital Campaign Coordinator

5 days ago

Mumbai, Maharashtra, India beBeeADOPERATIONS Full time ₹ 1,20,00,000 - ₹ 1,50,00,000
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About this role

We are looking for an experienced Ad Operations Specialist to join our team. The ideal candidate will have a strong background in ad operations and indirect revenue management with online media publishers.

This is a dynamic role that involves working closely with the Ad Operations Team to execute, manage, and report on digital campaigns via Google Ad Manager (formerly DFP) and indirect revenue campaigns.

The successful candidate will be responsible for reviewing and entering media plan information into systems, testing creative materials, and coordinating the scheduling, launching, and optimizing of online advertising campaigns.

Key Responsibilities:

  1. Review and enter media plan information into systems, test creative materials, and coordinate the scheduling, launching, and optimising of online advertising campaigns.
  2. Execute tag generation and implementation (creative tags).
  3. Generate reports and share regular revenue consumption figures to internal teams.
  4. Troubleshoot creative and operations-related issues for all campaigns under management.
  5. Monitor and analyse daily activities to identify opportunities to increase revenue and challenges affecting spend or delivery.

Requirements:

  • A bachelor's degree in a related field and 3-5 years' experience in ad operations and indirect revenue ops management with online media publishers.
  • Expert knowledge of Google Ad Manager (formerly DFP).
  • Experience working with ad networks and ad exchanges to monetize remnant inventory with online media publishers is an added advantage.
  • Ad Tech background with knowledge of both technical aspects (ad serving, trackers, wrappers) and business aspects (programmatic ecosystem, yielding).
  • Ability to investigate, analyse, and solve problems as well as clearly communicate results.
  • Handle multiple projects in a fast-paced environment with the ability to learn and apply new concepts and tools quickly.
  • Strong attention to detail, well organised, and possesses the ability to prioritise multiple tasks under pressure.
  • Ability to work collaboratively as part of a cross-functional team.
  • Excellent interpersonal, communication (verbal and written), and documentation skills.
  • Strong Excel proficiency preferred.
  • Knowledge of other ad serving technology vendors, tools, and similar platforms is a plus.
  • Knowledge of HTML and JavaScript would be an asset.

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