Digital Marketing Specialist

5 days ago


Bengaluru, Karnataka, India Iron Asylum Full time
About Iron Asylum

Iron Asylum is a dynamic and innovative company seeking a highly skilled Digital Marketing Specialist to join our marketing team. We are committed to delivering exceptional customer experiences through effective social media management, content creation, and community engagement.

Estimated Salary

We offer an estimated salary of $55,000 - $65,000 per year, based on the national average for a Digital Marketing Specialist in Bangalore.

Job DescriptionSocial Media Management

The ideal candidate will be responsible for managing our day-to-day social media activity across various platforms, including Facebook, Instagram, LinkedIn, Twitter, and YouTube. This includes developing and executing social media strategies, posting relevant content, and responding to customer inquiries in a timely and professional manner.

Content Creation

As a Digital Marketing Specialist, you will create original, high-quality content tailored to each social media platform. This includes collaborating with the design and content teams to produce visual and written materials for posts, campaigns, and ads. You will also stay up-to-date with social media trends and incorporate them into content creation.

Community Engagement

You will build and maintain relationships with followers, influencers, and industry partners, manage social media discussions, and encourage community interaction. Additionally, you will monitor and respond to relevant conversations, comments, and hashtags within the community.

Campaign Management

The successful candidate will plan and implement paid social media advertising campaigns, monitor and report on campaign performance, and make adjustments to optimize engagement and reach. They will also analyze and report on the effectiveness of social media campaigns, identifying opportunities for improvement.

Social Media Analytics

You will track social media metrics such as engagement rates, reach, traffic, and conversions. Using analytics tools, you will generate reports and provide actionable insights to improve social media performance. You will also monitor industry trends, competitor activities, and audience preferences to refine social media strategy.

Required Skills and Qualifications
  • Proven experience as a Social Media Executive, Social Media Manager, or similar role in a marketing department.
  • Strong understanding of social media platforms (Facebook, Instagram, LinkedIn, Twitter, YouTube, TikTok, etc.) and social media management tools.
  • Excellent written and verbal communication skills, with the ability to create compelling and engaging content.
  • Creativity and strong attention to detail, with the ability to tailor content to different platforms.
  • Familiarity with social media advertising tools and campaigns (e.g., Facebook Ads, Instagram Ads).
  • Ability to analyze and interpret social media analytics to optimize strategy and content.
  • Strong organizational skills, ability to multitask, and meet deadlines.
  • Knowledge of SEO, online marketing, and marketing analytics is a plus.
Benefits

We offer a range of benefits, including competitive salary, health insurance, and opportunities for professional growth and development. If you are passionate about social media and marketing, and have a talent for creating engaging content, we encourage you to apply for this exciting opportunity.



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