
Marketing Professional
3 days ago
As a seasoned marketing professional, you will lead our transition from an external to an in-house marketing function. This is an exciting opportunity to elevate our employer brand, drive brand awareness and talent attraction, strengthen internal communications, and enhance leadership visibility.
The role requires close partnership with Global Marketing, Talent Acquisition, and Culture teams to shape and execute initiatives that position us as an employer of choice in India and globally.
- Develop and execute social media and content campaigns to showcase our leadership, culture, and employer brand.
- Manage creative development and agency/vendor relationships for content production, including video and photoshoots.
- Generate thought leadership content, employer profiles, and PR initiatives to raise visibility across the market.
- Build and leverage industry relationships to support employer branding and PR campaigns.
- Oversee our presence on platforms such as Glassdoor, AmbitionBox, and LinkedIn, ensuring alignment with global messaging.
- Coordinate award submissions and track key employer branding metrics such as engagement, sentiment, and recognition.
- Drive internal communications, including updates, employee engagement campaigns, and Slack amplification.
- Plan, manage, and execute events and activations, ensuring alignment with global brand standards.
- Partner with global teams to ensure all marketing activity is strategically aligned, impactful, and measurable.
To succeed in this role, you should have:
- Bachelor's degree in Marketing, Communications, or related field.
- 10+ years of relevant experience in marketing, employer branding, or communications.
- Experience in a regional or global organization preferred.
- Demonstrated success managing campaigns, PR initiatives, or brand-building programs.
- Strong leadership presence with the ability to influence stakeholders without direct line management.
- Exceptional written and verbal communication skills.
- Proven ability to design and execute impactful campaigns across social, PR, and employer branding.
- Strong project management skills with the ability to manage multiple priorities and stakeholders.
- Experience managing creative processes, agencies, and vendor relationships.
- Strategic mindset with the ability to translate global initiatives into local execution.
We are a leading software provider for fitness businesses worldwide. We support over 30K clubs, 650K coaches, and 40M members while processing more than $12B in payments every year.
We offer scalable, data-driven solutions to simplify club management and engage members and clients.
Our technology platform, innovation, and industry insights empower fitness businesses to move forward and grow.
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