Strategic Growth Leader

11 hours ago

Thrissur, Kerala, India beBeeBusinessAssociate Full time ₹ 1,00,00,000 - ₹ 1,54,00,000
Business Associate

Traya is an Indian direct-to-consumer hair care platform that provides a holistic treatment for individuals experiencing hair loss.

We identify the root cause of hair fall using a combination of Ayurveda, Allopathy, and Nutrition. Our diagnostic platform ensures customers receive customized solutions delivered right to their doorstep.

Our mission is to de-stigmatize hair loss, address its emotional and psychological impact, and make effective treatment accessible to all.

Key Responsibilities
  • Own Revenue and P&L: Set growth thesis, define north-star KPIs, and run tight operating cadence balancing scale with unit economics (CAC/LTV/ROAS, contribution margin).
  • Growth Strategy & Category Expansion: Identify high-impact levers across segments, offerings, geographies, and partnerships; build business cases and translate them into focused execution roadmap.
  • Experimentation Engine: Design and run cross-functional experiments across product, tech, ops, and marketing with clear hypotheses, guardrails, and success criteria.
  • Product & Tech for Revenue: Prioritize features and internal tools improving acquisition, conversion, retention, and monetization.
  • Marketing Efficiency & Portfolio Mix: Orchestrate channel strategy and lifecycle communication maximizing incremental revenue at optimal spend efficiency.
  • Ops & CX Alignment: Align capacity, SLAs, and processes to convert demand reliably; drive throughput, reduce leakage and churn.
  • Insights, Forecasting & Governance: Build dashboards, cohort and funnel views, and forward forecasts; lead RCA to focus on highest-ROI bets.

Requirements

  • Experience in business strategy, consulting, or founder's office roles within startups or high-growth environments.
  • Strong business acumen and ability to connect market insights to actionable strategies.
  • Demonstrated success in designing, validating, and executing growth initiatives.
  • Excellent problem-solving and analytical skills with data-driven approach.
  • Strong leadership, communication, and collaboration skills to influence stakeholders across levels.
  • Ability to work in fast-paced, evolving environment managing multiple priorities.

Benefits

  • Equal employment opportunities to all employees and applicants for employment.
  • Prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression.

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