
Web Acquisition Strategist
18 hours ago
Our company is seeking a seasoned affiliate marketing specialist with expertise in web-based user acquisition to join our team.
The ideal candidate will be responsible for developing, managing, and optimizing our affiliate network to drive quality leads, conversions, and revenue for our web campaigns.
- Network Development: Identify, recruit, and onboard high-performing web affiliates and publishers.
- Relationship Management: Manage and nurture relationships with affiliate partners, networks, and platforms.
- Performance Analysis: Monitor and analyze affiliate performance: clicks, leads, sales, ROI, and fraud metrics.
- Campaign Optimization: Negotiate campaign terms and payouts (CPL, CPA, CPS, etc.). Ensure campaign delivery, compliance, and continuous optimization for better results.
- Collaboration: Collaborate with sales, product, and tech teams to ensure seamless campaign execution.
- Financial Management: Handle affiliate invoicing, reconciliations, and reporting.
- Industry Knowledge: Stay current with industry tools, fraud prevention tactics, and performance marketing trends.
Requirements:
- 2+ years of experience in web affiliate marketing, lead generation, or performance marketing.
- Strong grasp of key web KPIs: CTR, CR, EPC, ROI, etc.
- Experience using tracking and attribution platforms like HasOffers (TUNE), Impact, Everflow, or Affise.
- Familiarity with affiliate networks, publishers, and traffic sources in web marketing.
- Strong negotiation and communication skills, with a data-driven mindset.
- Proficiency in Excel, Google Sheets, and performance dashboards.
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