Digital Advertising Revenue Growth Specialist

16 hours ago

Lucknow, Uttar Pradesh, India beBeeDigitalAdvertising Full time ₹ 18,00,000 - ₹ 24,00,000
Monetization Strategist Role Overview

This role is for a Monetization Strategist who understands the digital advertising ecosystem in depth and can drive revenue growth by optimizing technology, integrations, and yield strategies.

The ideal candidate will have a strong understanding of the programmatic ecosystem, including SSPs, DSPs, ad exchanges, and data partners. Hands-on expertise with Google Ad Manager, Prebid, Open Bidding, and header bidding frameworks is also required.

Key Responsibilities:
  • Design and execute strategies to maximize yield across digital channels (open auction, PMP, programmatic direct).
  • Monitor eCPM, fill rates, ad load, and ad vital metrics to continuously improve monetization.
  • Analyze inventory performance and recommend structural changes (floors, packaging, taxonomy).
  • Lead integration of SSPs, DSPs, ad exchanges, data partners, and header bidding solutions.
  • Drive adoption of advanced digital advertising solutions (Prebid, Open Bidding, server-to-server setups).
  • Ensure smooth technical setup, QA, and troubleshooting for all partners.
  • Manage and optimize ad server configurations (Google Ad Manager or equivalent).
  • Develop scalable solutions for AMP, mWeb, and app monetization.
  • Collaborate with product and engineering teams to implement new formats and platform improvements.
  • Stay ahead of industry changes (Privacy Sandbox, identity solutions, supply path optimization).
  • Run controlled experiments (new formats, demand partners, floor strategies) and scale successful ones.
Requirements:
  • 5–8 years of experience in digital advertising, programmatic monetization, or yield management.
  • Strong understanding of the programmatic ecosystem (SSPs, DSPs, ad exchanges, data partners)
  • Hands-on expertise with Google Ad Manager, Prebid, Open Bidding, and header bidding frameworks.
  • Deep knowledge of AMP, mWeb, and app monetization dynamics.
  • Strong technical and troubleshooting skills across integrations and platforms.
  • Ability to work cross-functionally with product, engineering, and editorial teams.
  • Proactive problem-solver who thrives in fast-paced, high-growth environments.

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