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2 days ago
Job Title: Senior Manager Consumer Insights
Key Responsibilities:- Lead audience analysis using tools such as BARC, internal analytics platforms, and other industry-standard measurement tools.
- Interpret and visualize large data sets to extract key performance insights.
- Integrate quantitative data with qualitative research to build a 360-degree understanding of audience behavior.
- Identify emerging content trends, consumption patterns, and market opportunities to inform content development and scheduling.
- Develop clear, concise, and strategic insight decks and presentations for senior management, programming, and marketing teams.
Key Requirements:
- Bachelor's or Master's degree in Statistics, Data Science, Media Studies, Business Analytics, or related fields.
- 12+ years of experience in media/entertainment environment with a strong focus on audience research and insights.
- Deep working knowledge of BARC software and television/digital audience measurement systems.
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