Strategic Audience Intelligence Lead

2 days ago


Bikaner, Rajasthan, India beBeeAudience Full time ₹ 27,00,000 - ₹ 32,10,000

Job Title: Senior Manager Consumer Insights

Key Responsibilities:
  • Lead audience analysis using tools such as BARC, internal analytics platforms, and other industry-standard measurement tools.
  • Interpret and visualize large data sets to extract key performance insights.
  • Integrate quantitative data with qualitative research to build a 360-degree understanding of audience behavior.
  • Identify emerging content trends, consumption patterns, and market opportunities to inform content development and scheduling.
  • Develop clear, concise, and strategic insight decks and presentations for senior management, programming, and marketing teams.

Key Requirements:

  • Bachelor's or Master's degree in Statistics, Data Science, Media Studies, Business Analytics, or related fields.
  • 12+ years of experience in media/entertainment environment with a strong focus on audience research and insights.
  • Deep working knowledge of BARC software and television/digital audience measurement systems.


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