Marketing Operations Strategist

2 weeks ago


Bengaluru, Karnataka, India PlayShifu Full time

Estimated salary: $130,000 - $150,000 per year.

About PlayShifu

PlayShifu's mission is to drive innovation and growth through data-driven decision making and creative thinking. Our high-energy marketing team is the driving force behind our brand's rapid growth.

About the Role

We are seeking a Marketing Operations Strategist to oversee our marketing operations. As a key member of our marketing team, you will be responsible for partnering with design and development teams to refine website UX and craft high-converting landing pages.

  • Conversion Rate Optimization (CRO): Partner with design and development teams to refine website UX and craft high-converting landing pages, applying data-driven insights through A/B testing.
  • Cross-Functional Campaign Design: Conceptualize campaigns that build excitement around new product launches and drive brand awareness, engaging cross-functional teams.

The ideal candidate will have a strong understanding of marketing operations and performance marketing principles, as well as experience working with Next.js and Node.js websites. They will also possess excellent analytical and problem-solving skills, with the ability to work collaboratively with cross-functional teams.

Required Skills and Qualifications

We are looking for a highly skilled and experienced individual with a Master's degree in Marketing, Business, Data Analytics, or a related field. The ideal candidate will have:

  • Technical Expertise in Performance Marketing: Proven proficiency in managing and optimizing campaigns across Meta, Google, and other key channels.
  • SEO Knowledge with Next.js and Node.js: Practical experience in SEO best practices for Next.js and Node.js websites.
  • Campaign Automation Experience: Proficient with automation tools and skilled at integrating them into campaign workflows to enhance efficiency.

We offer a competitive salary, excellent benefits, and opportunities for professional growth and development.



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