Data-Driven Consumer Insights Leader

4 days ago

Kottayam, Kerala, India beBeeConsumerInsights Full time ₹ 15,00,000 - ₹ 20,00,000
Role Overview

Our organization seeks a highly analytical professional to join its Research & Strategy team as a Senior Manager - Consumer Insights.

This role plays a critical part in driving informed decision-making across programming and marketing by combining quantitative research with qualitative insights to craft compelling narratives for internal stakeholders.

The successful candidate will act as the bridge between the quantitative research team, qualitative researchers, and the programming strategy function synthesizing data into actionable insights and strategic presentations for senior management, content creators, and marketing teams.

Key Responsibilities:

  • Lead the analysis of audience data using tools such as BARC, internal analytics platforms, and other industry-standard measurement tools.
  • Interpret and visualize large data sets to extract key performance insights across genres, time slots, demographics, and platforms.
  • Identify emerging content trends, consumption patterns, and market opportunities to inform content development and scheduling.

Strategy & Narrative Building:

  • Develop clear, concise, and strategic insight decks and presentations for senior management, programming, and marketing teams.
  • Translate data into storytelling frameworks that are easy to understand and guide decision-making across content acquisition, creation, and positioning.

Cross-Functional Collaboration:

  • Work closely with Programming, Marketing, Qualitative Research, Consumer Insights, and Digital Strategy teams to align goals and drive cohesive strategies.
  • Serve as the key point of contact for quantitative insights within the broader Research & Strategy ecosystem.

Required Skills and Qualifications:

Education:

  • Bachelor's or Master's degree in Statistics, Data Science, Media Studies, Business Analytics, or related fields.

Experience:

  • 12+ years of experience in a media/entertainment environment with a strong focus on audience research and insights.

Technical & Analytical Skills:

  • Strong quantitative analysis skills with hands-on experience in BARC, Excel, Power BI, or similar data tools.
  • Proficiency in storytelling with data – crafting compelling presentations using PowerPoint, Tableau, or other visualization tools.

Soft Skills:

  • Strong communicator with the ability to translate numbers into clear, actionable stories.
  • Collaborative mindset with the ability to work across diverse teams.
  • High attention to detail and a strategic thinker.

Preferred Qualifications:

Desirable Experience:

  • Experience in broadcast, streaming, or digital content strategy.
  • Exposure to qualitative research methods and the integration of consumer insights.
  • Prior work in fast-paced environments with content or creative teams.

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