Data-Driven Business Strategist

2 days ago

Kottayam, Kerala, India beBeeAnalytics Full time ₹ 15,00,000 - ₹ 25,00,000
Business Intelligence Leader

We are seeking a strategic and hands-on leader to lead customer and business analytics initiatives. This role will be at the heart of data-driven decision-making — shaping promotion strategies, customer engagement, loyalty measurement, and advanced analytics adoption.

Key Responsibilities:
  • Lead the development of business insights in areas such as promotion effectiveness, elasticity, and customer engagement.
  • Define and operationalize KPIs that measure customer lifecycle health, retention, and loyalty.
  • Own and prioritize the analytics backlog, balancing quick wins with deep-dive strategic analyses.
  • Manage and mentor a team of analysts, guiding them in methodology, prioritization, and problem-solving.
  • Explore and pilot AI/ML tools to improve customer segmentation, churn prediction, and self-serve analytics.
  • Collaborate with IT and data engineering teams to strengthen data infrastructure, governance, and quality standards.
  • Ensure clear, actionable communication of insights to leadership and cross-functional teams.
Requirements:
  • 6+ years of experience in business insights, analytics, or customer intelligence, preferably in B2C retail, lifestyle, or e-commerce.
  • Strong track record in building and operationalizing customer metrics (e.g., retention, repeat, churn, CLTV).
  • Hands-on expertise with analytics tools, dashboards (Power BI, Tableau, or similar), and SQL.
  • Experience in leading a small analytics team or mentoring analysts.
  • Exposure to AI/ML applications in CRM such as churn prediction, propensity models, and uplift modeling is a strong plus.
  • Strong stakeholder management and communication skills to translate data into business action.

This role requires a highly analytical mindset, excellent problem-solving skills, and the ability to effectively communicate complex data insights to both technical and non-technical stakeholders. If you have a passion for driving business growth through data-driven decision-making, we encourage you to apply.

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