Senior Consumer Insights Strategist

5 days ago

Kottayam, Kerala, India beBeeConsumer Full time ₹ 2,00,00,000 - ₹ 2,50,00,000

Job Overview

As a key member of our team, you will be responsible for shaping customer-centric strategies, strengthening brand positioning, and uncovering new market opportunities.

Key Responsibilities:

  • Develop and execute qualitative and quantitative studies to gain a deeper understanding of our customers.
  • Establish an always-on consumer intelligence engine to capture evolving needs and expectations.
  • Conduct cultural and category studies to identify emerging trends in the interiors and design landscape.
  • Drive research-led recommendations to improve funnel conversions, enhance profitability, and reduce lapsage across touch points.
  • Anchor brand health and equity tracking to guide campaign effectiveness and market positioning.

Requirements:

To be successful in this role, you will need:

  • 6–8 years of proven expertise in consumer insights, brand strategy, or research.
  • Strong grounding in both qualitative research methodologies with demonstrated success in applying them to solve business problems.
  • Experience in consumer journey mapping, segmentation, category research, and cultural insights.
  • Proven ability to convert insights into actionable business strategies.
  • Excellent storytelling and synthesis skills to influence senior leadership.
  • Experience in fast-paced, high-growth environments where adaptability, creativity, and structured problem-solving are key.

Education:

MBA/PG in Advertising, Marketing, Communication, Business, Psychology, Sociology or related fields is preferred.

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