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Offsite Branding Professional

3 weeks ago

Alwar, Rajasthan, India beBeeMarketing Full time ₹ 25,00,000 - ₹ 30,00,000

Our team seeks a seasoned professional to oversee offline brand presence and marketing efforts. The ideal candidate will possess expertise in executing branding strategies, managing vendor relationships, and coordinating operations.

Key Responsibilities:
  • Brand Consistency
    • Maintain brand standards across physical assets, including buses, lounges, uniforms, and other touchpoints.
    • Develop guidelines for branding implementation and ensure compliance across all assets.
    • Collaborate with vendors to execute high-quality branding initiatives.
    • Work closely with the Operations team to maintain consistency in execution.
    • Implement tracking mechanisms to evaluate branding effectiveness.
  • Vendor & Operations Management
    • Manage relationships with suppliers for printing, uniform manufacturing, and branding execution.
    • Closely work with the Operations team to ensure timely implementation of branding across locations.
    • Audit and assess branding quality and maintenance in buses and physical locations.
  • Offline Marketing & Activations
    • Plan and execute offline marketing initiatives, including hoardings, transit branding, bus stop branding, and agent activations.
    • Identify and execute on-ground branding opportunities to enhance our presence across cities.
    • Develop innovative branding activations at high-footfall locations such as terminals and bus lounges.
    • Track marketing effectiveness of offline campaigns and optimize for better engagement and ROI.
    Requirements:
    • Minimum 3-4 years of experience in brand activation, offline marketing, vendor management, or retail branding.
    • Strong understanding of offline branding execution, vendor coordination, and operations alignment.
    • Experience in on-ground activations, branding audits, and visibility tracking mechanisms.
    • Ability to manage multiple projects simultaneously and work with cross-functional teams.
    • Strong negotiation and relationship management skills for vendor coordination.
    • Detail-oriented with a passion for brand consistency and execution excellence.