
Marketing Data Insights Specialist
2 weeks ago
We are seeking a skilled Data Analyst to join our organization in Mumbai. The role requires strong analytical skills to interpret marketing data, derive insights, and support decision-making for business growth.
- Collect and analyze data from multiple sources (digital campaigns, CRM, web analytics, etc.).
- Build dashboards and reports to track key performance indicators and campaign performance.
- Identify trends and patterns to inform marketing strategy and decision-making.
- Collaborate with cross-functional teams to align data insights with business objectives.
Utilize statistical tools and techniques to extract meaningful insights from large datasets.
- Analyze customer behavior and preferences to inform targeted marketing efforts.
- Develop predictive models to enhance campaign performance and ROI.
- Stay up-to-date on industry trends and best practices in data analysis.
Required Qualifications & Skills:
- Bachelor's degree in engineering, statistics, mathematics or a related field.
- Minimum 2-3 years of hands-on experience in data analysis, preferably in a marketing-focused environment.
- Strong knowledge of programming languages such as Python, R, or SQL.
- Familiarity with visualization tools like Power BI, Tableau, or Google Data Studio.
- Excellent problem-solving, analytical thinking, and communication abilities.
This role offers the opportunity to work with a dynamic team and contribute to business growth through data-driven insights.
This position is ideal for individuals who enjoy working with data and want to make a meaningful impact on business outcomes.
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