Digital Performance Marketing Expert

7 days ago

Thoothukudi, Tamil Nadu, India beBeePerformanceMarketer Full time US$ 1,20,000 - US$ 1,40,000
Job Title: Performance Marketer – Meta Ads

This pivotal role will directly influence the trajectory of a high-growth AI company.

We are seeking an experienced performance marketer to develop and optimize paid campaigns on Meta (Facebook & Instagram) to drive performance and meet business objectives.

  • Campaign Development: Develop, implement, and optimize Meta Ads campaigns to drive performance and meet business objectives.
  • End-to-End Campaign Execution: Lead campaign creation, audience targeting, ad copywriting, and budget management.
  • Audience Research: Conduct in-depth audience research and leverage Meta's targeting tools to ensure campaigns reach the right people.

Analyze campaign data to optimize for CPA, ROAS, CTR, and conversions. Refine targeting, bidding strategies, and creative assets continuously. Conduct A/B testing on ad creatives, formats, and audiences to improve performance.

  • Campaign Budget Management: Oversee and manage campaign budgets to ensure cost-effective advertising and maximize ROI.
  • Budget Optimization: Forecast and adjust budgets based on performance, ensuring optimal ad spend allocation.

Creative Strategy and Optimization: Collaborate with creative teams to develop engaging ad formats (carousel, video, static, etc.). Optimize creative assets for engagement, conversions, and campaign performance.

  • Reporting and Communication: Generate and present campaign reports with actionable insights.
  • Client Alignment: Align with clients/internal stakeholders on objectives, updates, and strategies.

Compliance and Innovation: Ensure all campaigns adhere to Meta's advertising policies. Stay updated with Meta Ads innovations and features for improved performance.

  • Cross-Functional Collaboration: Work with design, content, and analytics teams for aligned execution.
  • Data Tracking: Ensure proper tracking, pixel setup, and accurate data flow.

Continuous Learning and Improvement: Stay ahead of social media advertising trends and Meta platform updates. Experiment with new formats and features to maximize opportunities.

Key Qualifications:

  • Mandatory: Meta Ads Certification
  • Proven experience running Meta Ads campaigns with measurable results.
  • Strong understanding of CPA, ROAS, CTR, and conversion tracking.
  • Proficiency in Meta Ads Manager and related tools.
  • Excellent communication and reporting skills.
Preferred Skills:
  • Meta Blueprint Certification or equivalent advanced credentials.
  • Experience with advanced ad formats like Dynamic Ads & Instagram Stories Ads.
  • Familiarity with Google Analytics or third-party analytics platforms.
About Us:

We offer competitive pay, remote flexibility, and a high-impact role that will directly influence company growth.

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