
Content Creator
1 week ago
We are seeking a highly skilled professional to drive growth and engagement across our school fan pages. The ideal candidate will have expertise in short-form video creation, social media campaigns, and platform optimization.
Key Responsibilities:
- Create high-quality content for our social media channels (60%): Produce 5 weekly videos (Reels/Shorts, testimonials, event highlights).
- Publish daily shorts on YouTube and other social media platforms.
- Design static posts and graphics for our weekly content calendar.
- Update our Google My Business listings weekly.
Growth & Engagement Metrics:
- Achieve 15% monthly follower growth and maintain 10%+ engagement rates.
- Share updates and announcements with our audience.
- Drive at least 6 Google reviews per month for each location.
Campaign Execution & Training:
- Execute localized digital campaigns every month.
- Train students to create engaging content through our Social Media Clubs.
- Track and report key performance indicators (KPIs) with actionable insights.
Performance Metrics & Qualifications:
- 5 high-quality videos per week | Daily shorts | 5+ static posts per week
- 15% monthly follower growth | 10%+ engagement rate
- 6+ Google reviews per month per location
Required Skills & Qualifications:
- Graduate degree in Marketing, Mass Communications, or a related field preferred.
- At least 2 years of experience in social media marketing with a focus on short-form video content.
- Proficiency in Canva, CapCut, and Premiere Pro (or similar software).
- Demonstrated track record of achieving 15%+ monthly account growth.
- Strong communication, organizational, and collaboration skills.
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