A leading role in Digital Advertising

1 day ago

Alwar, Rajasthan, India beBeeMarketing Full time ₹ 30,00,000 - ₹ 48,00,000
Performance Marketing Specialist">

We are seeking a highly skilled Performance Marketing Specialist to join our team. The ideal candidate will have a strong command over digital advertising platforms, data-driven decision-making, and a creative edge.

The successful applicant will have prior experience in eCommerce and lead generation environments, with a proven track record of managing paid campaigns on Meta Ads and Google Ads platforms.

This is a full-time, hybrid position for someone who thrives in a collaborative environment, brings innovative ideas to the table, and has a hands-on approach to performance marketing.

Key Responsibilities:

  • Plan, launch, and optimize paid campaigns across Meta Ads (Facebook & Instagram) and Google Ads platforms (Search, Display, YouTube)
  • Create and refine ad copy, visual briefings, and video scripts to enhance engagement and conversion
  • Use tools like Google Analytics 4 (GA4) and Google Tag Manager for performance tracking and attribution setup
  • Strategically segment audiences, run A/B tests, and use data insights to fine-tune campaigns for better ROI and Conversion Rate Optimization (CRO)
  • Collaborate with design and UI/UX teams to ensure high-converting landing pages and funnel design
  • Interpret campaign data and performance reports, identifying trends, bottlenecks, and new opportunities
  • Leverage AI tools for campaign scaling, ad personalization, audience targeting, and copy creation
  • Stay updated with ad platform changes, industry best practices, and emerging tools/technologies

Required Skills & Experience:

  • 2–4 years of hands-on experience in performance marketing, preferably in eCommerce and lead generation environments
  • Proven expertise in managing paid campaigns on Meta Ads and Google Ads
  • Strong understanding of CRO, UI/UX impact, and customer journey mapping
  • Ability to draft compelling ad copies, brief creative assets, and oversee visual storytelling for ads
  • Solid analytical and interpretation skills to track key metrics like CPA, ROAS, CTR, and Conversion Rates
  • Proficient in GA4, GTM, and implementing conversion tracking and retargeting setups
  • Familiarity with marketing AI tools for campaign automation and scaling
  • Excellent communication skills, team spirit, and a solution-focused mindset

Benefits:

  • Competitive salary
  • Opportunities for professional growth and development
  • Collaborative work environment

Other Details:

  • 50-60 hours per week
  • Full-time, hybrid position
  • Noida Sec 67, Ecosphere Coworking

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