Digital Email Marketing Strategist

5 days ago

Allahabad, Uttar Pradesh, India beBeeEmail Full time ₹ 15,00,000 - ₹ 19,00,000
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Job Description: Email Marketing Specialist

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To succeed in this role, you will need to have a strong passion for email marketing campaigns and hands-on expertise in Oracle Responsys / Oracle Unity / Oracle Infinity IQ.

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You will support end-to-end campaign execution—including setup, targeting, rollout, reporting, and optimization—while leveraging personalization strategies and data-driven insights to maximize performance.

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  • Manage end-to-end campaign execution, including setup, data selection, rollout (creatives not included), and reporting.\
  • Build, launch, and optimize email campaigns across Oracle platforms (Responsys, Unity, Infinity IQ).\
  • Create and manage customer workflows, segmentation, and targeting strategies.\
  • Develop insights from complex data sets and present actionable recommendations to internal teams and clients.\
  • Write and optimize SQL queries using advanced PL/SQL concepts for audience creation and performance tuning.\
  • Conduct A/B testing and hyper-personalization campaigns to improve engagement.\
  • Compile campaign performance reports ensuring data accuracy, integrity, and business relevance.\
  • Collaborate with cross-functional teams (planning, accounts, creative, digital marketing) to ensure cohesive campaign execution.\\
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Education & Experience:

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  • 4+ years of hands-on experience designing and managing email campaigns using Oracle Responsys.\
  • Strong experience in Oracle Unity CDP implementation (minimum 2 customers).\
  • Experience in developing BI reports with Oracle Infinity IQ, including dashboard insights.\
  • Proven track record in hyper-personalization and A/B testing campaigns.\
  • Proficient in SQL / PL-SQL with expertise in writing complex queries and performance optimization.\
  • Strong Excel skills (Pivot Tables, advanced data analysis).\\
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Competencies:

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  • Highly motivated and collaborative, with ability to work closely with email, digital marketing, and client teams.\
  • Strong problem-solving and multitasking abilities with effective time management.\
  • Analytical, detail-oriented, and strategic in approach.\
  • Excellent communication skills (written, verbal, and presentation).\\
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Preferred Profiles:

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  • Candidates with Eloqua / Responsys + SQL skill sets.\
  • Flexible to adapt to dynamic project requirements and cross-platform needs.\\
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This is an exciting opportunity for experienced email marketing specialists looking to take their careers to the next level.

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Key Responsibilities Include:

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  2. Managing end-to-end campaign execution.\
  3. Building, launching, and optimizing email campaigns.\
  4. Creating and managing customer workflows.\
  5. Developing insights from complex data sets.\
  6. Writing and optimizing SQL queries.\
  7. Compiling campaign performance reports.\
  8. Collaborating with cross-functional teams.\\
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What We Offer:

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  • Opportunities for professional growth and development.\
  • A dynamic and supportive team environment.\
  • The chance to work on exciting and challenging projects.\\
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Apply today and take your email marketing career to the next level

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