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Digital Marketing Career

3 weeks ago

Allahabad, Uttar Pradesh, India beBeeMarketing Full time ₹ 80,00,000 - ₹ 1,20,00,000
Job Title: Digital Marketing Strategist

We are seeking a skilled Digital Marketing Strategist to lead and optimize Meta ads campaigns. The ideal candidate will have a strong analytical mindset, deep knowledge of campaign strategy and performance analysis.

Key Responsibilities:

  • Plan, launch, and optimize paid campaigns across Meta Platforms.
  • Manage full-funnel performance marketing strategy, including audience targeting, A/B testing, creatives, copy, and landing pages.
  • Work cross-functionally with design, brand, and product teams to craft compelling ad experiences.
  • Continuously monitor and analyze campaign performance and take action to improve click-through rate, conversion rates, cost per acquisition, and return on ad spend.
  • Work closely with design & content, to ensure consistency in brand messaging and campaign assets.
  • Track and report campaign performance using tools like Google Analytics, Meta Ads Manager, Campaign Manager, and dashboards.
  • Stay updated on the latest ad platform features, trends, and algorithm changes.

Qualifications:

  • Bachelor's or Master's degree in Marketing, Business, or a related field.
  • 3–4 years of hands-on experience managing Meta Ads campaigns, running high-performing Meta Ads campaigns for B2C or travel brands.
  • Proven ability to manage budgets and achieve strong return on ad spend.
  • Strong knowledge of Ads Manager, Conversion APIs, and audience retargeting.
  • Analytical and detail-oriented with strong Excel/Google Sheets skills.

Why This Role is Important:

This role is crucial in driving business growth through effective digital marketing strategies. As a Digital Marketing Strategist, you will be responsible for leading and optimizing Meta ads campaigns to drive results. You will work closely with cross-functional teams to craft compelling ad experiences and ensure consistency in brand messaging and campaign assets.

What We Offer:

  • A dynamic and supportive work environment.
  • Opportunities for professional growth and development.
  • Competitive compensation and benefits package.