Digital Marketing Specialist

2 weeks ago

Morādābād, Uttar Pradesh, India beBeePerformance Full time ₹ 13,00,000 - ₹ 17,00,000

Unlock your digital marketing potential in a dynamic role that drives growth and innovation.

We are seeking a skilled Paid Social Manager to join our team, responsible for end-to-end management of multiple client accounts. You will drive performance through strategic campaign optimization, build strong client relationships, and deliver exceptional results across various platforms.

Key Responsibilities:

  • Manage 5-7 paid media client accounts, ensuring effective communication with clients.
  • Ideate, manage, and optimize e-commerce digital marketing campaigns across Google, Meta, TikTok, and Amazon to drive traffic, engagement, sales, and return on ad spend (ROAS).
  • Develop audience targeting strategies within platform limitations.
  • Strategically manage client budgets and align marketing efforts with product launches, promotions, and seasonal campaigns.
  • Demonstrate a deep understanding of clients' business positioning and provide creative recommendations aligned with industry best practices.
  • Maintain, troubleshoot, and analyze data insights (cost per click, click-through rate, cost per action, ROAS, lifetime value, conversion rate) to ensure campaigns meet or exceed targets.
  • Build insightful reports with actionable insights for clients.

Requirements:

  • 4+ years experience managing monthly budgets of $50K+
  • Proficiency in major advertising platforms (Google Ads, Facebook Ads Manager, TikTok Ads, Amazon Advertising)
  • Understanding of feed management and e-commerce consumer behavior
  • Experience with Google Analytics and Tag Manager, including troubleshooting
  • Familiarity with project management tools (e.g., ClickUp, Asana, Basecamp)

What We Offer:

  • Freedom to work remotely
  • 28 days of annual leave (including local public holidays)
  • Health and well-being allowance
  • Annual learning and development allowance
  • Remote work setup allowance

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