Data-Driven Digital Marketing Strategist

2 weeks ago


Morādābād, Uttar Pradesh, India beBeeDigital Full time ₹ 75,00,000 - ₹ 1,50,00,000
Programmatic Buying Specialist

As a Programmatic Buying specialist, you will be responsible for developing and executing digital marketing strategies to drive business growth. Key responsibilities include building and managing digital marketing campaigns, collaborating with internal teams to implement tracking mechanisms, and optimizing campaign performance.

Key Responsibilities:
  • Develop and manage digital marketing roadmaps and proposals involving DV360 for clients
  • Manage app campaigns on DV360, optimizing for reach/install/conversion
  • Create ad tags/floodlight tags in CM/DV360 for tracking conversions and audience activity
  • Collaborate with internal teams to implement tracking mechanisms
  • Perform client account management responsibilities for display/video/search campaigns on DV360/CM/Google Ads
  • Monitor accounts daily/monthly for budget caps/campaign pacing/lost bidding/impression share
  • Communicate campaign achievements with clients/POC to align with predefined goals
  • Generate relevant reports before/during/after campaigns and audit advertising accounts for gaps/targeting opportunities
Requirements:
  • Programmatic Buying (Intermediate)
  • Experience working on DV 360
  • DV 360 Certified
  • Google Campaign Manager (Intermediate)
  • Marketing


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