Chief Marketing Impact Analyst

2 days ago

Anantapur, Andhra Pradesh, India beBeeMarketing Full time ₹ 1,50,00,000 - ₹ 2,50,00,000
Marketing Mix Modelling Consultant

We are seeking a highly analytical and experienced Marketing Mix Modelling expert to lead our Analytics team. This role involves leading projects that quantify the impact of marketing and business activities on key performance metrics such as sales and ROI.

Key Responsibilities:

  • Manage day-to-day client data processing and project delivery in Marketing Mix Modelling engagements.
  • Apply econometric modelling techniques to assess the effectiveness of marketing and promotional campaigns.
  • Interpret complex data and analytical results to generate actionable business recommendations.
  • Presentation of findings through well-structured PowerPoint presentations tailored to client audiences.
  • Collaboration with cross-functional teams, including data scientists, consultants, and clients.
  • Performance improvement and research as needed to enhance modelling accuracy or explore new techniques.
  • Automation of repetitive tasks and data workflows using tools like VBA, R, or Python.
  • Support for the development and implementation of advanced analytical frameworks and custom models.
  • Ensure quality and consistency in deliverables across projects and industries.

Required Skills and Qualifications:

  • Educational background: Graduate degree in Economics, Business, Statistics, Mathematics, Operations Research, Industrial Engineering, Quantitative Analysis, or a related field (M.Sc. or MBA preferred).
  • Relevant experience: Approximately 2-4 years, including hands-on work in Marketing Mix Modelling.
  • Strong understanding of econometric modelling and statistical analysis.
  • Proficiency in programming languages such as R, Python, or SAS.
  • Advanced skills in Excel (macros, pivot tables, complex formulas) and PowerPoint.
  • Experience with automation tools (VBA/R/Python) to streamline processes.
  • Exceptional verbal and written communication skills.
  • Project management, problem-solving ability, and a proactive attitude.
  • Able to work independently as well as in a team-oriented environment.
  • Exposure to other analytics domains is a plus.

Benefits:

This role offers opportunities for growth, professional development, and collaboration with experts in the field.

Others:

Please note that we are looking for candidates with strong analytical and problem-solving skills, and who can demonstrate a keen interest in Marketing Mix Modelling.

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