Digital Marketing Strategist

7 days ago


Meerut, Uttar Pradesh, India INNOVATIVE DIGITAL MARKETING Full time

About Us

At Innovative Digital Marketing, we're on a mission to push the boundaries of digital marketing. We're seeking an exceptional SEO and Digital Marketing Specialist to join our team in Janakpuri, West Delhi.

Job Description

We are looking for a skilled SEO and Digital Marketing Specialist to play a key role in enhancing our online presence, driving traffic, and maximizing ROI across multiple digital platforms. As a vital member of our team, you will be responsible for developing and implementing on-page and off-page SEO strategies to improve organic rankings, as well as managing Google Ads and social media advertising campaigns to drive conversions.

Main Responsibilities

  • Search Engine Optimization (SEO):
  • • Conduct keyword research to identify opportunities for content optimization.
  • • Develop and implement on-page and off-page SEO strategies to improve organic rankings.
  • • Perform technical SEO audits and fix issues such as crawl errors, site speed, and indexing.
  • • Analyze competitors' SEO performance and provide actionable insights.
  • Google Ads Management:
  • • Plan, create, and optimize Google Ads campaigns for lead generation and e-commerce.
  • • Conduct A/B testing for ads and landing pages to improve performance.
  • • Monitor campaign performance metrics and adjust strategies for better ROI.
  • Social Media Advertising:
  • • Develop, manage, and optimize Facebook, Instagram, and ad campaigns.
  • • Target specific audiences using advanced audience segmentation techniques.
  • • Monitor engagement metrics and refine strategies for higher conversions.
  • Analytics & Reporting:
  • • Use tools like Google Analytics, Search Console, and ad platform dashboards to track KPIs.
  • • Generate weekly and monthly performance reports with insights and recommendations.
  • Collaboration:
  • • Work closely with content creators and designers to align campaigns with marketing goals.
  • • Stay updated on industry trends and algorithm updates to adapt strategies accordingly.

Requirements

  • Strong understanding of SEO tools (Ahrefs, SEMrush, Moz, etc.).
  • Proficiency in managing Google Ads and PPC campaigns.
  • Hands-on experience with Facebook Ads Manager, Instagram Ads, and Campaign Manager.
  • Familiarity with Google Analytics, Google Tag Manager, and data interpretation.
  • Knowledge of HTML/CSS basics for on-page SEO optimizations.
  • Ability to write compelling ad copies and optimize landing pages.
  • Strong analytical and problem-solving skills.

What We Offer

  • Estimated Salary: ₹750,000 - ₹1,200,000 per annum
  • Opportunity to work with a dynamic and creative team
  • Professional development and training support
  • Flexible work environment


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