Fashion Brand Digital Lead

1 week ago

Jaipur, Rajasthan, India beBeeDigital Full time ₹ 7,00,000 - ₹ 13,00,000
Senior Digital Media Professional">

Qua is a modern-age womenswear brand focused on elevating the status of women. To accommodate our growth, we are seeking a seasoned Senior Digital Media Professional to spearhead Qua's digital media presence across various platforms.

We are not looking for freelancers or agencies; this is a full-time, on-location position.

Key Responsibilities:

  • Develop and implement a content strategy that aligns with QUA's brand vision and business objectives.
  • Plan and oversee the creation of engaging photo, video, and graphic content tailored for each platform.
  • Manage and grow QUA's presence on Instagram, Pinterest, and other relevant platforms.
  • Ideate, plan, and execute high-impact digital campaigns that drive brand awareness, engagement, and sales.
  • Foster an active and engaged community by responding to comments, DMs, and collaborating with influencers.
  • Copywriting for social media and other channels.
  • Track and analyse performance metrics, optimise content, and implement insights for better results.
  • Stay updated on social media trends, algorithm changes, and industry best practices to keep QUA ahead of the curve.

Requirements:

  • Minimum 2-3 years of experience in social media management, digital marketing, or content strategy (preferably in fashion, lifestyle, or beauty).
  • Must have an excellent understanding of social media, audience community, trends, etc.
  • Ability to ideate and execute creative, trend-driven content.
  • Experience in running and managing digital campaigns (organic & paid).
  • Hands-on experience with social media analytics tools and data-driven decision-making.
  • A strong aesthetic sense and understanding of fashion branding.
  • Experience working with photographers, designers, and content creators is a plus.
  • Impeccable written and oral communication skills.

If you're ready to build something exciting and shape the voice of a fast-growing fashion brand, please submit your resume and work samples.

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