
Chief Brand Officer
2 days ago
Role Purpose:
The Brand Leader will be responsible for developing, strengthening, and positioning the institution's brand across stakeholders.
- Key Responsibilities:
Brand Strategy & Management
- Develop and execute a branding strategy aligned with institutional goals.
- Ensure consistency of brand identity across all channels (digital, print, events).
- Build brand recall and equity within the education ecosystem.
Public Relations & Media Management
- Establish strong relationships with media, influencers, and industry bodies.
- Draft press releases, articles, and speeches for leadership.
- Manage media coverage, crisis communication, and institutional reputation.
Digital & Social Media Presence
- Drive brand presence on digital platforms.
- Oversee content strategy, storytelling, and digital campaigns.
- Leverage analytics for continuous improvement.
Events & Outreach
- Organize branding events, education fairs, conferences, and community outreach.
- Ensure institutional visibility at national and international forums.
Stakeholder Communication
- Manage internal communications and alumni engagement.
- Collaborate with academic, CRC, and admissions teams for brand alignment.
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