Social Media Strategist

2 weeks ago

Thāne, Maharashtra, India beBeeDigital Full time ₹ 20,00,000 - ₹ 25,00,000
Job Description

To effectively deliver creative campaigns for clients, this role necessitates an expert understanding of how to leverage social platforms as either broadcast media or narrowcast in designing engaging experiences through insights, technologies, and expertise, with a constant test and learn approach.

The candidate will work closely with the client servicing team to continuously improve the thinking, direction of the strategy, and recommended programs and tactics.

  • Deep dive into analysis of Category, Competition, Consumer, Culture & Brand to come up with unique differentiated insights.
  • Create an integrated strategy platform for campaigns/pitches that will serve as an ideal springboard for the creative team.
  • Prepare and present visual presentations with a sharp point of view and riveting narrative.
  • Translate business objectives into social/digital media objectives, enriched by proprietary benchmarks.
  • Analyze available insights and define overall strategy in terms of Distribution and Amplification. This could extend to competitive analysis.
  • Define the right advertising pressure to put in place to achieve the goals taking into consideration the objectives, challenges & budget limitation.
  • Participate actively in new business pitches as and when required.
Required Skills and Qualifications

This role requires a Post Graduate with around 7 years of experience in brand planning, social and/or digital campaign management, digital creative strategy.

  • Strong business acumen and ability to connect business requirements to strategy solutions.
  • Research and data analytical skills, with the ability to generate data-based insights to weave into the strategy process. Preferably someone who can build detailed strategy case studies.
  • Passionate about fast-evolving social/digital media environment with a strong point of view to share with clients and colleagues.
  • Eye for innovation and the next emerging platform or partner to consider as part of a brand, social/digital strategy results.
  • Ability to work effectively, proactively, and seamlessly while collaborating with an integrated team.
  • Proven ability to independently manage multiple priorities in a fast-paced and deadline driven environment.
  • Strong leadership, interpersonal and people management skills.

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