Digital Advertising Optimization Specialist

23 hours ago


Mumbai, Maharashtra, India Puretech Digital Full time

**Job Overview:** As a Paid Media Advertising Analyst at Puretech Digital, you will play a pivotal role in optimizing and managing digital advertising campaigns across various platforms. With a focus on data-driven decision making, you will analyze campaign performance data to identify key trends, opportunities, and areas for improvement.

With a deep understanding of digital marketing channels, you will plan, execute, and optimize paid media campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and others. Your analytical skills and strategic thinking will enable you to monitor and adjust campaign budgets, bids, and targeting parameters to achieve performance goals.

Key Responsibilities:
  • Plan, execute, and optimize paid media campaigns across platforms
  • Monitor and adjust campaign budgets, bids, and targeting parameters
  • Analyze campaign performance data to identify key trends, opportunities, and areas for improvement
  • Utilize analytics tools to generate regular reports and provide insights into key performance indicators (KPIs)

Estimated Salary: $65,000 - $90,000 per year, depending on experience.

Required Skills and Qualifications:
  • Bachelor's/Master's degree in Marketing, Business, Engineering, or a related field
  • Proven experience in managing paid media campaigns across platforms
  • Strong analytical skills with proficiency in data analysis tools and platforms
  • Knowledge of digital marketing trends, best practices, and industry developments
  • Excellent communication and presentation skills


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