B2B Marketing Strategist
3 days ago
We are looking for a seasoned B2B Marketing Strategist to join our team at Mtalkz.com. As a key member of our marketing team, you will be responsible for developing and executing effective B2B marketing campaigns that drive business growth.
The ideal candidate will have a proven track record of success in B2B marketing, with expertise in demand generation, lead nurturing, and performance-driven digital marketing. They will also have hands-on experience with marketing automation and CRM platforms such as HubSpot, Marketo, or Salesforce.
This role requires a strategic mindset to implement Account-Based Marketing (ABM) strategies targeting BFSI, fintech, and large enterprises. The candidate must also have strong analytical and problem-solving skills, with the ability to adapt to a fast-paced environment.
Key Responsibilities:
* Develop and execute result-driven B2B marketing campaigns to generate high-quality leads.
* Optimize lead funnels through a mix of digital marketing, content strategies, webinars, and industry events.
* Manage paid campaigns (Google Ads, LinkedIn, and other B2B platforms) to enhance engagement and conversions.
Skills and Qualifications:
- Proven experience in B2B marketing within a SaaS, technology, telecom, or enterprise solutions company.
- Strong expertise in demand generation, lead nurturing, and performance-driven digital marketing.
- Hands-on experience with marketing automation and CRM platforms such as HubSpot, Marketo, or Salesforce.
- Strategic mindset to implement Account-Based Marketing (ABM) strategies targeting BFSI, fintech, and large enterprises.
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