Marketing Lead – B2B Marketing

1 week ago


Noida, Uttar Pradesh, India Mtalkz Full time
Job Description

We are looking for a Marketing Lead B2B Marketing & Lead Generation to join our team at Mtalkz.com, based in Noida.

* Proven experience in B2B marketing within a SaaS, technology, telecom, or enterprise solutions company.

* Strong expertise in demand generation, lead nurturing, and performance-driven digital marketing.

* Hands-on experience with marketing automation and CRM platforms such as HubSpot, Marketo, or Salesforce.

* A strategic mindset to implement Account-Based Marketing (ABM) strategies targeting BFSI, fintech, and large enterprises.

Key Responsibilities:

* Develop and execute result-oriented B2B marketing campaigns to generate high-quality leads.

* Optimize lead funnels through a mix of digital marketing, content strategies, webinars, and industry events.

* Manage paid campaigns (Google Ads, LinkedIn, and other B2B platforms) to enhance engagement and conversions.

* Align closely with the sales team to streamline the lead qualification process and improve conversion rates.

* Leverage marketing automation tools to enhance lead tracking, scoring, and nurturing.

* Create compelling content assets such as case studies, whitepapers, and industry reports to drive inbound interest.

* Monitor and analyze campaign performance, continuously refining strategies for higher ROI and lead conversion.

Other Requirements:

* Strong analytical and problem-solving skills with the ability to adapt to a fast-paced environment.

* Willingness to travel for industry events, networking, and client meetings.

* Immediate joiners preferred.

* Experience in fintech, BFSI, or enterprise communication platforms is a plus.

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