Marketing Lead
3 weeks ago
Proven experience in B2B marketing within a SaaS, technology, telecom, or enterprise solutions company.
Strong expertise in demand generation, lead nurturing, and performance-driven digital marketing.
Hands-on experience with marketing automation and CRM platforms such as HubSpot, Marketo, or Salesforce.
A strategic mindset to implement Account - Based Marketing (ABM) strategies targeting BFSI, fintech, and large enterprises.
Key Responsibilities:
Develop and execute result-oriented B2B marketing campaigns to generate high-quality leads.
Optimize lead funnels through a mix of digital marketing, content strategies, webinars, and industry events.
Manage paid campaigns (Google Ads, LinkedIn, and other B2B platforms) to enhance engagement and conversions.
Align closely with the sales team to streamline the lead qualification process and improve conversion rates.
Leverage marketing automation tools to enhance lead tracking, scoring, and nurturing.
Create compelling content assets such as case studies, whitepapers, and industry reports to drive inbound interest.
Monitor and analyze campaign performance, continuously refining strategies for higher ROI and lead conversion.
Other Requirements:
Strong analytical and problem-solving skills with the ability to adapt to a fast-paced environment.
Willingness to travel for industry events, networking, and client meetings.
Immediate joiners preferred.
Experience in fintech, BFSI, or enterprise communication platforms is a plus.
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