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B2B Growth Strategist

2 weeks ago

Noida, Uttar Pradesh, India Kratikal Full time

Digital Marketing Manager Job Details:

We are looking for an experienced Digital Marketing Manager to lead our digital marketing efforts and drive growth at Kratikal Tech Private Limited.

Key Responsibilities:

  • Develop and execute multi-channel lead generation strategies, incorporating paid and organic channels.

  • Design and optimize performance-driven campaigns across diverse platforms, including Google Ads, LinkedIn, Twitter, and programmatic ad networks.

  • Plan and execute high-value content campaigns, creating thought leadership content highlighting Kratikal's expertise in cybersecurity services and products.

  • Drive organic traffic growth through advanced SEO strategies, on-page, off-page, and technical SEO, optimizing the website for conversion rate optimization (CRO).

  • Develop and execute strategies for social media engagement, community participation, and review sites, positioning Kratikal as a leader in the cybersecurity industry.

Requirements:

  • Bachelor's/Master's degree in Marketing, Business, or a related field.

  • 4+ years of experience in B2B digital marketing, preferably in IT/Cybersecurity.

  • Proven ability to scale lead generation through diverse platforms and campaigns.

  • Expertise in paid platforms (Google Ads, LinkedIn, Meta) and organic channels (SEO, content marketing).

  • Familiarity with marketing automation tools (e.g., HubSpot, Pardot) and CRM platforms (Salesforce, Zoho).

  • Proficiency with analytics tools (Google Analytics, SEMrush, heatmaps).

  • Strong communication and project management skills.

About Our Company:

Kratikal Tech Private Limited is a leading B2B cybersecurity firm offering cutting-edge cybersecurity solutions and services. We are dedicated to helping organizations combat cybercriminals using advanced, technology-driven cybersecurity solutions.