Senior Brand Activations Lead

4 days ago


Mumbai, Maharashtra, India beBeeExpert Full time ₹ 5,00,000 - ₹ 8,00,000
Regional Expert Activation Manager

This is a high-profile role requiring the ideal candidate to be an expert in managing regional activations.

About the Role
  • This position involves driving regional expert category activations and above category initiatives to deliver overall business objectives.
  • The successful candidate will work closely with HO expert marketing and RESM+ ZESMs in the Region to achieve set targets.
Main Responsibilities
  1. Execution Excellence:
  2. Drive regional expert category activations and above category initiatives to deliver overall business objectives with the help of HO expert marketing and RESM+ ZESMs in the Region.
  3. Own brand wise expert activation NFRS budget for the region, track spends and drive accountability for key regional NFRS inputs.
  4. Digital Acumen to drive HHP KPIs for the region-registrations and engagement metrics like No of Pages- browsed, time spent etc.
  5. Build and scale innovative partnerships with focus expert audience at scale- dentists, paeds, GP/CPs and pharmacies.
  6. Deliver expert detailed portfolio topline & build operating rhythm around core commercial cycle- be the custodian of expert cover guide from HO to Region and customization and allocation to ZESMs
  7. Build operating rhythm around entire core commercial cycle deliver FC accuracy at region level within agreed limits for expert detailed brands
  8. Ensure seamless adoption of Power BI dasboards, Veeva for analytics to track ROI for expert activation spends, activity wise.
  9. Partner with SFE team for monthly/quarterly inputs reconciliation as well as partnering for new initiatives like Exceed.AI
  10. Strategic Thinking: Building our brand love with customers & consumers through best-in-class visibility & impactful activations across relevant environments like in-clinics, in-hospitals and pharmacies.
  11. Stakeholder Management: Work with HO Expert marketing teams, Regional Expert and GT sales team to deliver the required objectives on growth, activations, visibility and expert KPIs like Rxbers, Rx share, BRMO
  12. Capability Building: Work with HO expert team, training teams & expert RLT to build region reps capability & develop talent pipeline for better succession planning.
Requirements
  • A minimum of 8 years of experience in the consumer/pharma industry, including at least 2 years as a first-line sales manager.


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