Group Brand Lead

2 weeks ago

Mumbai, India Upgrad Rekrut Full time

Job Description: Group Brand Lead for an Indian Pharmaceutical MNCReports to: Group Brand ManagerSub-function: Product Management / Marketing for Chronic Therapy DivisionFunction: India BusinessJob Purpose: The Group Brand Lead manages brands to achieve their sales targets and qualitative parameters to improve the profitability of the organization for the chronic therapy division.Key Cluster Major Activities / Tasks:- Develop and Implement Marketing Plan to Achieve Sales Target and Improve Profitability- Recommend a marketing mix after analyzing business priorities- Define the purpose for selecting the brand for campaigns- Develop the marketing plan to execute campaigns- Maintain the expense-to-sale ratio to meet profitability targets- Conduct regular training/cycle meets for medical representatives for effective campaign executionImprove Brand Qualitative Parameters to Gain Ranking vs. Competitors:- Increase market share through marketing initiatives- Enhance prescriptions (Rxns) and prescriber base (Rxber) in the assigned market- Monitor competitor activities to inform future marketing plansDevelop Key Opinion Leaders (KOL) / Key Business Leaders (KBL) for Brand Advocacy:- Execute scientific programs to engage customers- Interact with customers during fieldwork to understand brand and market needs- Identify new market Divisional Initiatives for Better Therapy Development:- Propose activities representing divisional needs- Execute divisional activities with team support- Monitor sales for respective brands to assess initiative successInteract with Stakeholders for Speedy Process Execution:- Coordinate with medical, art, purchase, legal, and compliance departments for promotional inputs and materials- Manage vendors to ensure timely deliveryAssess Execution of Divisional/Brand Strategy at Ground Level:- Conduct regular fieldwork (5-6 days monthly)- Gather insights for future developmentsMajor Challenges:- Brand targets not segmented by region or therapy- Push high-contributing regions to meet targets- Limited platforms to engage with end executors (MT/TM) for better execution or training- Utilize telecon conversations, Nalanda, and webcasts- Multiple approval levels causing delays- Streamline processes where possible and prioritize critical approvals- Need for regular training of Senior Product Managers (Sr. PM) on marketing and new concepts- Enroll in crash courses from premier institutes to upgrade Portfolio Targets - 100200 Cr.- Brand Expense - 14% of brand budget- KOL Engagement - 5 to 10 KOLsDecisions Recommendations:- Independent execution of approved marketing plans- Marketing plan, including strategy and execution, to Group Brand- Manager/Marketing Manager (GPM/MM)- Coordination with vendors for timely delivery- Training and motivation programs for field force to GPM/MMSkills & Knowledge:- Educational Qualifications: B.Sc. (Science) or B.Pharmacy with MBA in Marketing; 8 months to 1 year of on-ground/sales experience- Relevant Experience: 4 to 6 years in brand management; 1 to 2 years of field experience preferred- Skills: Experience handling large brands, portfolios, and P&L, Proficiency in MS Excel and PowerPoint, Fluent communication and strong interpersonal skills (ref:iimjobs.com)

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