Group Brand Lead

2 weeks ago


Mumbai, India Upgrad Rekrut Full time

Job Description: Group Brand Lead for an Indian Pharmaceutical MNCReports to: Group Brand ManagerSub-function: Product Management / Marketing for Chronic Therapy DivisionFunction: India BusinessJob Purpose: The Group Brand Lead manages brands to achieve their sales targets and qualitative parameters to improve the profitability of the organization for the chronic therapy division.Key Cluster Major Activities / Tasks:- Develop and Implement Marketing Plan to Achieve Sales Target and Improve Profitability- Recommend a marketing mix after analyzing business priorities- Define the purpose for selecting the brand for campaigns- Develop the marketing plan to execute campaigns- Maintain the expense-to-sale ratio to meet profitability targets- Conduct regular training/cycle meets for medical representatives for effective campaign executionImprove Brand Qualitative Parameters to Gain Ranking vs. Competitors:- Increase market share through marketing initiatives- Enhance prescriptions (Rxns) and prescriber base (Rxber) in the assigned market- Monitor competitor activities to inform future marketing plansDevelop Key Opinion Leaders (KOL) / Key Business Leaders (KBL) for Brand Advocacy:- Execute scientific programs to engage customers- Interact with customers during fieldwork to understand brand and market needs- Identify new market Divisional Initiatives for Better Therapy Development:- Propose activities representing divisional needs- Execute divisional activities with team support- Monitor sales for respective brands to assess initiative successInteract with Stakeholders for Speedy Process Execution:- Coordinate with medical, art, purchase, legal, and compliance departments for promotional inputs and materials- Manage vendors to ensure timely deliveryAssess Execution of Divisional/Brand Strategy at Ground Level:- Conduct regular fieldwork (5-6 days monthly)- Gather insights for future developmentsMajor Challenges:- Brand targets not segmented by region or therapy- Push high-contributing regions to meet targets- Limited platforms to engage with end executors (MT/TM) for better execution or training- Utilize telecon conversations, Nalanda, and webcasts- Multiple approval levels causing delays- Streamline processes where possible and prioritize critical approvals- Need for regular training of Senior Product Managers (Sr. PM) on marketing and new concepts- Enroll in crash courses from premier institutes to upgrade Portfolio Targets - 100200 Cr.- Brand Expense - 14% of brand budget- KOL Engagement - 5 to 10 KOLsDecisions Recommendations:- Independent execution of approved marketing plans- Marketing plan, including strategy and execution, to Group Brand- Manager/Marketing Manager (GPM/MM)- Coordination with vendors for timely delivery- Training and motivation programs for field force to GPM/MMSkills & Knowledge:- Educational Qualifications: B.Sc. (Science) or B.Pharmacy with MBA in Marketing; 8 months to 1 year of on-ground/sales experience- Relevant Experience: 4 to 6 years in brand management; 1 to 2 years of field experience preferred- Skills: Experience handling large brands, portfolios, and P&L, Proficiency in MS Excel and PowerPoint, Fluent communication and strong interpersonal skills (ref:iimjobs.com)


  • Olive Group

    3 weeks ago


    Mumbai, India Olive Group Full time

    About the job: We're Hiring: Marketing Lead | Olive GroupOlive Group is on the lookout for a Marketing Lead to drive strategy, storytelling, and brand-building across our portfolio of iconic F&B and lifestyle concepts in Mumbai.From launching buzzworthy experiences to cultivating long-term brand love, this role calls for someone who blends strategy,...

  • Insta Group

    4 weeks ago


    Mumbai, India insta group Full time

    1. Brand positioning/ Brand management (Unified strategies across platforms):a. Creating a brand story - tagline, mission, and vision statements for the Exponents brand, aligned with overall business goalsb. Developing branding strategies for social media platformsc. Ensuring all website content and graphics are in line with the brand strategy2. Contents...

  • Brand Marketing Lead

    2 weeks ago


    Mumbai, Maharashtra, India Lodha Group Full time ₹ 15,00,000 - ₹ 1,00,00,000 per year

    Role: Lead B2B Brand & MarketingLocation: MumbaiJob ProfileLodha Group is building one of Indias most diversified B2B/annuity portfolios across High Street Retail, Offices, Malls, Industrial & Warehousing, and Data Centers. This role is accountable for driving the brand and marketing strategy across these businesses, enabling revenue growth, enhancing market...

  • Lodha Group

    3 weeks ago


    Mumbai, India Lodha group Full time

    Role: Brand StrategyLocation: MumbaiKey Responsibilities:- Develop and refine brand frameworks.- Drive brand innovation agenda.- Lead market/competitor analysis and translate insights into actionable strategies.- Integrate AI into analytics, brand tracking, and customer experience.- Ensure cross functional alignment across marketing, design, and sales.-...

  • Group Lead

    7 days ago


    Mumbai, Maharashtra, India Numoo HR Full time ₹ 12,00,000 per year

    Job Title:* Group Head – Copy*Location:* Nahur, Mumbai*Experience:* Up to 5 years*CTC:* Up to ₹10 LPA (flexible for the right candidate)*About the Role*We're looking for a *creative leader* to drive copy for digital and mainline campaigns. You'll lead a team, create impactful ideas, and ensure brand voice consistency across platforms.*Key...

  • Brand Manager

    7 days ago


    Mumbai, Maharashtra, India Systematix Group Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    Profile: - Manager / Sr. Manager (Marketing & Branding- PR)Location:- BKC. MumbaiAbout the CompanySystematix Group is a leading diversified financial services firm offering a wide range of solutions, includingInvestment Banking, Institutional Equities, Wealth Management, Retail Broking, and Asset Management. With 35+ years of legacy & 300+ experienced...

  • Group Head

    3 weeks ago


    Mumbai, India The Content Lab Full time

    JOB DESCRIPTIONGROUP HEAD | BRAND SOLUTIONSAbout the RoleAt The Content Lab, we believe great work sits at the intersection of insight, imagination, and impact. We're looking for a Group Head – Brand Solutions to help us push that belief forward—someone who brings clarity, energy and fresh thinking to the table.This role is equal parts strategy,...

  • Group Head

    3 weeks ago


    Mumbai, India The Content Lab Full time

    JOB DESCRIPTIONGROUP HEAD | BRAND SOLUTIONSAbout the RoleAt The Content Lab, we believe great work sits at the intersection of insight, imagination, and impact. We're looking for a Group Head – Brand Solutions to help us push that belief forward—someone who brings clarity, energy and fresh thinking to the table.This role is equal parts strategy,...


  • Mumbai, India Zydus Group Full time

    Role: Group Product Manager Experience: 8 -12 years of product marketing experience in Pharma Industry Qualification: B. Pharma + MBA - Marketing OR Pharma. Management Therapy: Cardio/ Diabetic Industry Preference: Only from Pharma Industry Job Location: Mumbai (Goregaon) Job Description Development, collaboration, implementation, & accountability for...


  • Mumbai, India Zydus Group Full time

    Role: Group Product Manager Experience: 8 -12 years of product marketing experience in Pharma Industry Qualification: B. Pharma + MBA - Marketing OR Pharma. Management Therapy: Cardio/ Diabetic Industry Preference: Only from Pharma Industry Job Location: Mumbai (Goregaon) Job Description - Development, collaboration, implementation, & accountability for...