Current jobs related to Strategic Brand Lead - Mumbai, Maharashtra - beBeeBrandManagement

  • Strategic Brand Leader

    1 week ago

    Mumbai, Maharashtra, India beBeeBrand Full time ₹ 14,00,000 - ₹ 28,00,000

    Job Title: Strategic Brand Leader We are seeking an experienced professional to lead our brand strategy efforts. The ideal candidate will have a proven track record of developing and executing successful brand campaigns.

  • Strategic Brand Partnerships Lead

    2 weeks ago

    Mumbai, Maharashtra, India beBeeBranding Full time ₹ 12,00,000 - ₹ 18,00,000

    Brand Partnership SpecialistWe're seeking a seasoned professional to spearhead our brand partnerships, driving growth and elevating our market presence through strategic collaborations and mutually beneficial agreements.Diligently identify and secure partnerships with key stakeholders, brands, and agencies, ensuring alignment with business objectives.Design...

  • Lead Branding

    1 week ago

    Mumbai, Maharashtra, India Omam Consultants Full time ₹ 1,04,000 - ₹ 1,30,878 per year

    Job Description:This position entails constructing and establishing brand identities from the ground up, as well as strategically positioning and repositioning the brand. He/she should be someone who will shape the brand image, we are hiring a brand manager who will understand consumer insights. Our ideal candidate is a strategic brand manager, who can build...

  • Strategic Brand Ambassador

    2 weeks ago

    Mumbai, Maharashtra, India beBeeStrategic Full time ₹ 18,00,000 - ₹ 25,00,000

    About This OpportunityWe are seeking an exceptional Strategic Brand Ambassador who embodies a passion for consumer behavior and a drive to deliver results.The ideal candidate will possess a deep understanding of analytical skills, curiosity, and a strong interest in people.They should be able to think strategically, deconstruct briefs, and work with market...

  • Strategic Brand Communications Lead

    1 week ago

    Mumbai, Maharashtra, India beBeeCommunications Full time ₹ 15,00,000 - ₹ 18,00,000

    Job Title:Brand Strategist & Communications ManagerAbout the Role:Main Responsibilities:Develop and implement brand communication strategies that align with company vision.Collaborate cross-functionally to shape communication initiatives.Ensure consistent messaging and visual identity across all touchpoints.Analyse campaign performance and refine messaging...

  • Account Executive

    4 weeks ago

    Mumbai, Maharashtra, India Barcode Entertainment : Strategic Brand Solutions Full time

    We're Hiring: Accounts Executive - Receivable | Location: Mumbai (On-site) About Us: Barcode Entertainment: Strategic Brand Solutions, based in Mumbai, is a leading player in the Indian influencer landscape, collaborating with premium brands and influencers to deliver exceptional results. Now a part of YKONE, Barcode is expanding its global reach and...

  • Strategic Brand Developer

    2 weeks ago

    Mumbai, Maharashtra, India beBeeBrandManagement Full time ₹ 1,50,000 - ₹ 28,00,000

    This role focuses on developing brand strategies and marketing plans to drive business growth. Key Responsibilities:Develop and execute cross-functional brand strategies to ensure consistency in brand-related decisions.Analyze market trends and consumer behavior to inform strategic decisions.Work collaboratively with teams to develop pricing and distribution...

  • Strategic Brand Communicator

    2 weeks ago

    Mumbai, Maharashtra, India beBeeMarketing Full time ₹ 1,04,000 - ₹ 1,30,878

    Public Relations and Marketing SpecialistWe are seeking a highly skilled Public Relations and Marketing Specialist to join our team through Acme Services. This pivotal role is responsible for shaping and disseminating compelling brand messaging, cultivating strong media relations, managing award entries, and coordinating impactful events. The ideal candidate...

  • Brand Partnerships Lead – Influencer Marketing

    3 days ago

    Mumbai, Maharashtra, India One Digital Entertainment Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    About the RoleLocation:Mumbai/ GurgaonWe're looking for aBrand Partnerships Leadto spearheadnew business and revenue growth.This is asenior, target-driven sales rolewhere your key responsibility is tobring in brand partnerships, close high-value deals, and build long-term relationshipswith agencies and marketers. If you thrive on winning new business,...

  • Brand Marketing Lead

    11 hours ago

    Mumbai, Maharashtra, India Lodha Group Full time ₹ 15,00,000 - ₹ 1,00,00,000 per year

    Role: Lead B2B Brand & MarketingLocation: MumbaiJob ProfileLodha Group is building one of Indias most diversified B2B/annuity portfolios across High Street Retail, Offices, Malls, Industrial & Warehousing, and Data Centers. This role is accountable for driving the brand and marketing strategy across these businesses, enabling revenue growth, enhancing market...

Strategic Brand Lead

3 weeks ago

Mumbai, Maharashtra, India beBeeBrandManagement Full time ₹ 80,00,000 - ₹ 1,00,00,000
Job Title:

Senior Brand Manager

Job Description:

We are seeking an experienced Senior Brand Manager to join our team. As a Senior Brand Manager – Brand, you will be instrumental in executing and scaling our brand vision across platforms, channels, and student touchpoints.

In this leadership role, you'll manage brand campaigns, influencer programs, content initiatives, and ATL/BTL activations to build awareness, drive student engagement, and reinforce the reputation of our partner universities in India. You'll collaborate cross-functionally with marketing, admissions, content, and digital teams to ensure that our brand narrative is consistent, compelling, and resonates with Indian students and parents.

Key Responsibilities:
  • Brand Strategy & Development
    • Implement and maintain brand guidelines across all external and internal communications.
    • Ensure brand consistency across digital, print, events, and partner communications.
    • Adapt global university brand frameworks for the Indian market, balancing aspiration and authenticity.
  • Influencer Marketing
    • Execute influencer marketing campaigns across YouTube, Instagram, and LinkedIn with mid-to-high authority creators.
    • Manage relationships with student ambassadors and micro-influencers to organically amplify campaigns.
    • Collaborate with content creators to build authentic stories around student experiences, programs, and outcomes.
  • ATL / BTL Marketing & Media Planning
    • Assist in planning and managing the execution of ATL campaigns (print, outdoor, radio) for awareness building.
    • Lead BTL marketing initiatives such as school/college fairs, student events, and experiential activations.
    • Coordinate with media agencies for execution, vendor management, and ROI tracking.
  • Website & Digital Experience
    • Manage website updates, content curation, and performance tracking in collaboration with product and tech teams.
    • Ensure brand voice and storytelling is consistently reflected across digital touchpoints.
    • Support SEO and UX improvements in line with student search behavior and content engagement trends.
  • Digital Brand Campaigns
    • Support conceptualization and execution of digital-first brand campaigns across platforms like YouTube, Meta, and LinkedIn.
    • Manage creative asset development, messaging, and performance optimization in partnership with the performance marketing team.
    • Explore new formats for brand storytelling — reels, short films, student stories, and interactive content.
  • Content Marketing
    • Build and lead the content marketing strategy to engage prospects and build brand equity over time.
    • Develop high-impact content formats: blogs, articles, newsletters, student/faculty stories, and thought leadership pieces.
    • Collaborate with admissions, academic, and digital teams to ensure content aligns with student journeys and application cycles.
  • Creative/ Content Production & Agency management
    • Own and oversee production of all brand assets — video, copy, design, motion, and physical collateral.
    • Coordinate with agencies for creative development, campaign rollout, and timely execution.
    • Maintain quality control over brand content and visual identity.
  • Internal Brand & Stakeholder Alignment
    • Drive internal brand onboarding for faculty, staff, and operations — ensuring cultural alignment and brand advocacy.
    • Equip all departments with toolkits and training to live and represent the brand consistently.
    Required Qualifications & Experience:
    • 6+ years in brand, marketing, or creative roles — ideally in education, youth brands, omni-channel (offline and online) brands with experience targeting GenZ audience.
    • First-hand experience of building brands in Indian market through brand positioning, messaging and effective customer segmentation.
    • Proven experience managing brand campaigns across ATL, BTL, and digital.
    • Demonstrated ability to manage content marketing, storytelling, and influencer partnerships.
    • Strong hold over cross-cultural communication, project management, and creative thinking skills.
    • Experience in leading website development and digital brand platforms.
    • Exceptional creative judgment, stakeholder leadership, and strategic thinking skills.
    • Experience managing a small team is a strong plus.
    Why Join Us:

Our organization provides equal employment opportunities to all employees and applicants for employment, prohibiting discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.