Digital Performance Marketing Specialist

6 hours ago


Anand, Gujarat, India beBeePerformance Full time ₹ 15,00,000 - ₹ 25,00,000
Role Summary

We are seeking a highly skilled specialist to lead paid media campaigns across Google, Meta, and other digital platforms.

The ideal candidate will have proven experience in driving ROI-focused campaigns, optimizing ad spends, and scaling performance marketing channels.

Key Responsibilities:
  • Campaign Planning and Execution:
  • Plan, execute, and optimize paid campaigns on Google Ads, Meta Ads Manager, and other platforms.
  • Data Analysis and Reporting:
  • Monitor KPIs such as CPC, CPA, CTR, ROAS, and provide weekly/monthly performance reports.
  • Creative Development and Targeting:
  • Conduct keyword research, competitor analysis, and audience segmentation for better targeting.
  • Collaborate with designers and content teams to create high-performing ad creatives and landing pages.
  • Optimization and Testing:
  • Continuously run A/B testing for creatives, copies, and targeting strategies.
  • Manage campaign budgets, forecast spends, and ensure high ROI delivery.
  • Stay updated with the latest digital marketing trends, algorithms, and ad platform updates.
Required Skills and Qualifications:
  • Digital Marketing Expertise:
  • Strong expertise in Google Ads (Search, Display, YouTube), Meta Ads, and Ads.
  • Campaign Optimization and Data Analysis:
  • Proficiency in campaign optimization and conversion tracking (Google Analytics, Tag Manager, Pixel setup).
  • Analytical and Communication Skills:
  • Strong analytical skills with the ability to interpret data and make performance-driven decisions.
  • Excellent communication and presentation skills.


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