Digital Retention Marketing Strategist

1 day ago


Noida, Uttar Pradesh, India Kama Ayurveda Pvt. Ltd. Full time
Job Description

We are seeking a strategic, data-driven retention marketing expert to join our team.

This role requires someone with a strong background in CRM, email marketing, customer segmentation, and lifecycle marketing, with hands-on experience using various CRM and marketing automation tools.

Main Responsibilities:
  • Strategy Development: Develop and implement CRM strategies, including segmentation, personalization, and automation, to enhance customer engagement, retention, and lifetime value.
  • Customer Journey Mapping: Analyze the customer journey and identify touchpoints where CRM efforts can enhance the overall experience.
  • Email Marketing: Lead the email marketing efforts, including planning, designing, executing, and analyzing email campaigns to optimize open rates, click-through rates, and conversions.
  • Push Notifications and SMS: Develop and execute push notification and SMS campaigns, ensuring relevant and timely messages that drive user engagement and conversions.
  • A/B Testing: Implement A/B testing and conduct post-campaign analysis to refine CRM strategies, continually improving performance.
  • Lifecycle Campaign Management: Plan and execute multichannel retention campaigns, including email, SMS, Whatsapp, push notifications, and in-app messages, to drive repeat purchases and subscription renewals.
  • Data-Driven Insights: Utilize data analytics to identify key drivers of churn, segment customers, and measure the effectiveness of retention efforts. Provide actionable insights to optimize campaigns.
Requirements:
  • Minimum of 4-6 years of experience in digital marketing, CRM, email marketing, or related roles.

The salary for this position is estimated to be around $80,000 - $120,000 per year, depending on location and experience.



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