Digital Retention Marketing Strategist

3 days ago


Noida, Uttar Pradesh, India Kama Ayurveda Pvt. Ltd. Full time

We are seeking a highly skilled Digital Retention Marketing Strategist to join our marketing team at Kama Ayurveda Pvt. Ltd.

About the Role

This is an exciting opportunity for an experienced marketer to develop and execute retention strategies aimed at increasing customer loyalty, reducing churn, and improving lifetime value (LTV).

Key Responsibilities
  • Strategy Development: Develop and implement CRM strategies, including segmentation, personalization, and automation, to enhance customer engagement, retention, and lifetime value.
  • Customer Journey Mapping: Analyze the customer journey and identify touchpoints where CRM efforts can enhance the overall experience.
  • Email Marketing: Lead the email marketing efforts, including planning, designing, executing, and analyzing email campaigns to optimize open rates, click-through rates, and conversions.
  • PUSH Notifications and SMS: Develop and execute push notification and SMS campaigns, ensuring relevant and timely messages that drive user engagement and conversions.
  • A/B Testing: Implement A/B testing and conduct post-campaign analysis to refine CRM strategies, continually improving performance.
  • Lifecycle Campaign Management: Plan and execute multichannel retention campaigns including email, SMS, Whatsapp, push notifications, and in-app messages to drive repeat purchases and subscription renewals.
  • Data-Driven Insights: Utilize data analytics to identify key drivers of churn, segment customers, and measure the effectiveness of retention efforts. Provide actionable insights to optimize campaigns.
Requirements
  • Minimum of 4-6 years of experience in digital marketing, CRM, email marketing, or related roles.
What We Offer

A competitive salary of approximately ₹1200000 per annum.



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