
Seasoned Market Mix Modelling Professional
2 weeks ago
We seek a seasoned professional to lead Market Mix Modelling initiatives. As the primary point of contact for client engagements, you will work closely with clients to understand their business challenges and marketing objectives.
With a strong background in analytics, you will design customized modelling approaches using econometric/statistical tools. This involves translating complex analytical results into actionable insights for media planning and budget allocation.
You will analyze historical media and sales data to identify key drivers of performance and provide scenario analysis and media optimization insights. These findings will inform strategic marketing decisions and drive business growth.
Additionally, you will integrate MMM results with other measurement approaches such as MTA, digital attribution, or brand health tracking. Your expertise will be instrumental in developing and implementing effective market mix modelling strategies.
Key Responsibilities:
- Design and develop customized market mix models using econometric/statistical tools
- Analyze historical media and sales data to identify key drivers of performance
- Provide scenario analysis and media optimization insights to guide marketing decisions
- Integrate MMM results with other measurement approaches
Requirements:
- 8-10 years of experience in market mix modelling and/or related field
- Strong background in analytics and statistical modelling
- Excellent communication and problem-solving skills
- Able to work independently and collaboratively as part of a team
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