Senior Marketing Analytics Specialist

1 week ago

Ellore, Andhra Pradesh, India beBeeMarketing Full time ₹ 12,00,000 - ₹ 25,00,000

Job Overview:

We are seeking a highly analytical professional to lead projects that quantify the impact of marketing and business activities on key performance metrics.

Main Responsibilities:

  • Manage day-to-day client data processing and project delivery in marketing mix modeling engagements.
  • Apply econometric techniques to assess the effectiveness of marketing campaigns.
  • Interpret complex data and results to generate actionable business recommendations.
  • Present findings through well-structured presentations tailored to audiences.
  • Collaborate with cross-functional teams, including data scientists and consultants.
  • Perform R&D to improve modeling accuracy or explore new techniques.
  • Automate repetitive tasks using tools like Python.
  • Support the development of advanced analytical frameworks and custom models.
  • Ensure quality and consistency in deliverables across projects.

Key Requirements:

  • Education: Graduate degree in Economics, Business, Statistics, Mathematics, Operations Research, Industrial Engineering, Quantitative Analysis, or a related field.
  • Experience: Approximately 2-4 years of relevant experience in Marketing Mix Modeling.
  • Strong understanding of econometric modeling and statistical analysis.
  • Proficiency in programming languages such as Python.
  • Advanced skills in Excel (macros, pivot tables, complex formulas) and PowerPoint.
  • Experience with automation tools to streamline processes.
  • Exceptional verbal and written communication skills.
  • Strong project management, problem-solving ability, and proactive attitude.
  • Ability to work independently and in a team-oriented environment.

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