Analytics Business Lead

1 week ago

Ellore, Andhra Pradesh, India beBeeDataDriven Full time ₹ 2,00,00,000 - ₹ 2,50,00,000

Drive Business Growth as an Analytics Leader

Job Description

As a seasoned analytics professional, you will spearhead the development and implementation of data-driven strategies to drive business growth and improvement. You will lead a team of analysts, working closely with cross-functional teams and clients to design, implement, and optimize advanced analytics solutions that address complex business challenges.

  • Lead and mentor a team of analysts, fostering a culture of collaboration, innovation, and excellence.
  • Provide training and guidance on analytics best practices, tools, and methodologies.
  • Ensure alignment of team goals with organizational objectives.
Key Responsibilities

Team Leadership & Development:

  • Collaborate with stakeholders to understand business objectives and design data-driven solutions.
  • Translate complex business problems into actionable analytical frameworks.

Advanced Marketing Analytics & Modeling:

  • Develop and oversee the implementation of predictive models, machine learning algorithms, and statistical analyses to solve business problems.
  • Champion advanced analytics use cases, such as Market Mix Modeling (MMM), uplift modeling, incrementality studies, customer segmentation, lifetime value modeling, and real-time optimization.
  • Ensure robust model evaluation, validation, and deployment processes.

Data Governance & Quality Assurance:

  • Oversee data integrity, accuracy, and consistency across all analytics projects.
  • Establish data governance policies and ensure compliance with data security standards.
  • Streamline ETL (Extract, Transform, Load) processes for efficient data management.

Cross-Functional Collaboration:

  • Work with marketing, product, and engineering teams to integrate analytics and AI solutions into decision-making processes and products.
  • Drive alignment between analytics initiatives and broader business strategies.
Requirements and Skills

Experience:

  • 5+ years of professional experience in analytics, data science, or related roles.
  • At least 3 years' experience in the digital marketing industry is mandatory.
  • Experience in managing marketing analytics projects for international clients, specifically US and UK, is mandatory.
  • Proven track record of managing analytics teams and delivering high-impact projects.
  • Prior experience in conceptualizing and scaling AI/ML PoCs or data product initiatives is a plus.

Technical Expertise:

  • Advanced proficiency in Python, SQL, and statistical techniques.
  • Strong experience with machine learning techniques and frameworks (e.g., TensorFlow, Scikit-learn).
  • Expertise in data visualization tools (Power BI, Tableau).
  • Proficient in leveraging AI tools to enhance efficiency across analytics workflows and day-to-day deliverables.
  • Experience with cloud platforms like GCP (BigQuery).
  • Familiarity with data engineering practices and tools (e.g., Airflow, Snowflake) is an advantage.

Leadership & Collaboration:

  • Exceptional leadership skills with the ability to inspire and motivate teams.
  • Strong interpersonal skills to build effective relationships with stakeholders and clients.
  • Ability to manage multiple projects in a fast-paced, agile environment.

Strategic Thinking:

  • Deep understanding of marketing analytics concepts like marketing mix modeling, media budget allocation, and campaign optimization.
  • Ability to think critically and solve complex business problems with data-driven solutions.

Communication:

  • Excellent written and verbal communication skills with the ability to present complex data insights to non-technical audiences.
  • Experience in preparing executive-level reports and presentations.
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