Senior Content Marketing Specialist

2 weeks ago

Coimbatore, Tamil Nadu, India beBeeMarketing Full time ₹ 1,50,00,000 - ₹ 2,50,00,000
Job Title

A Social Media Manager position is available for a dynamic and ambitious individual who can lead the brand's social media presence and influencer ecosystem.

The ideal candidate will combine creative storytelling with data-driven strategy to enhance brand visibility, engagement, and community building.

  • Scale the brand's social media channels by crafting strategies to boost brand visibility, engagement, and reach.
  • Ideate and script engaging content that aligns with the brand's voice and appeals to the target audience.
  • Participate in video content creation, bringing authenticity and personality to the brand's social media presence.
  • Plan and launch social media campaigns that drive marketing objectives, including product promotions and brand storytelling.
  • Analyse and track the performance of social media campaigns, using metrics to drive insights and improvements, and apply learnings to optimise future strategies.
  • Collaborate with content, design, and marketing teams to ensure a unified brand message across all channels.
  • Identify, engage, and manage relationships with influencers to amplify the brand's message and reach.
  • Work with influencer agencies to create and manage campaigns that align with brand goals and resonate with audiences.
Required Skills & Qualifications
  • 6-7 years of relevant experience in social media management and influencer marketing.
  • Proven track record of scaling social media channels successfully in previous roles.
  • Proven ability to ideate, script, and produce engaging social media content, including video.
  • Experience in identifying, engaging, and managing relationships with influencers and influencer agencies.
  • Innovative and creative approach to content creation and campaign management.
Why You'll Thrive at This Role
  • You take ownership, build boldly, and care about making a real difference.
  • You bring focus, precision, and a passion for quality.
  • You adapt quickly, move fast, and always put the customer first.
About Our Team

We are shaping the future of financial services for a billion Indians through products that are simple, accessible, and affordable.

From Personal & Home Loans to UPI, Insurance, Mutual Funds, and Gold — we're building tech-first solutions that work at scale, with a strong customer-first approach.

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