Senior Enterprise Data Strategist

7 days ago

Bharatpur, Rajasthan, India beBeeDataSteward Full time ₹ 1,00,00,000 - ₹ 1,50,00,000

We are seeking a seasoned professional to lead our data stewardship efforts.

About the role

This pivotal position partners with global, regional, and business leaders to analyze, document, optimize, and orchestrate enterprise data for marketing and consumer engagement, enabling analytics and AI initiatives.

Key Responsibilities:

  • Support execution of an integrated Data & AI stewardship strategy for Marketing and Consumer Engagement.
  • Align stewardship with business priorities; guide leaders on opportunities for data-enabled process improvement.
  • Develop templates and frameworks for capturing complex data design and business process metadata.
  • Build a backlog of data improvements and quick wins for governance councils.

Data Governance, Quality & Metadata Management:

  • Map critical data elements against marketing processes.
  • Collaborate on logical data models supporting marketing and enterprise-wide capabilities.
  • Embed data governance and stewardship into marketing processes.
  • Ensure metadata is captured, curated, and maintained (F.A.I.R. – Findable, Accessible, Interoperable, Reusable).

Enablement of AI/Analytics:

  • Analyze, document, and orchestrate fit-for-purpose data for marketing innovation.
  • Work with data architects, engineers, scientists, and AI teams to prepare data for analytics.
  • Collaborate with analytics teams to improve and publish KPI metrics on adoption.

Cross-functional & Regional Collaboration:

  • Orchestrate support for data issues across markets.
  • Manage relationships with business and technology stakeholders.
  • Communicate progress, challenges, and opportunities.

Continuous Improvement & Innovation:

  • Stay updated on trends, technologies, and best practices.
  • Adapt stewardship processes to evolving needs.
  • Support change management, training, and data literacy efforts.

People Management:

Guide and manage Regional Data Stewards to coordinate data stewardship at regional and market levels.

Marketing & Consumer Engagement Scope:

  • Lead performance-driving, consumer-led brand building with the right message at the right time, optimized by data and technology.
  • Process areas: Inform with Insights, Plan Engagement Ecosystem, Develop Experiences, Engage Consumers, Convert Across Connected Commerce.
  • Key data objects: Customer, Digital Assets, MRM, Sales, Insights.
  • Platforms: Salesforce, DAM, CDP.

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