
Senior Content Strategist
5 days ago
• Job Purpose:
As a Senior Content Strategist, you will maintain the company's market position by contributing to the success of assigned client accounts and new business pitches. Your role involves developing clutter-breaking brand strategies that drive effective execution and lead to innovative solutions across various platforms.
Role Responsibilities & Deliverables:
- 1. Strategic
- Work with content partners to generate new concepts and opportunities
- Create case studies along with the Account Management team for award entries, partnerships, and pitches
- 2. Communication & Coordination:
- Attend mid-size campaign briefs with the Account Management team
- Meet clients every fortnight to understand their satisfaction with creative strategy and execution and build relationships
- 3. Creative Strategy:
- Decode briefs with the account management team
- Develop brand strategy and execution plans based on decoded client briefs for campaigns
- Pitch mid-size campaigns to clients along with the Account Management team
- Experiment with new content formats for client pitches, client briefs, and new partnerships
- Research new trends and insights for client pitches, client briefs, and new partnerships
- 4. Creative Execution:
- Develop contextual, innovative content
- Collaborate with functional teams for executing client briefs
- Work closely with arts & graphics, video, and production teams to co-create content
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