Digital Marketing Professional
1 week ago
Key Responsibilities:
- Social Media Management: Manage and update XpertReach social media platforms, including LinkedIn, Instagram, and Meta. Develop and post engaging content to build brand awareness and foster online community engagement. Monitor and respond to social media interactions, ensuring consistent and positive brand representation.
- Catalog and Marketing Collateral Design: Design and produce visually appealing catalogs, brochures, and other marketing materials for international exhibitions and events. Create compelling exhibition posters and leaflets that align with XpertReach brand aesthetics.
- Website Management and Upgrades: Regularly update the XpertReach website with fresh content, including product information, blog posts, and event highlights. Assist in website design and layout upgrades to enhance user experience and align with current design trends. Coordinate with web developers.
- Market Research and Lead Generation: Conduct market research to gather insights on industry trends, competitors, and potential client bases. Generate new leads through research and cold calling to support the sales pipeline.
Requirements
- Proven experience in social media management and content creation.
- Proficiency with basic design tools (e.g., Canva, Adobe Illustrator, or Photoshop).
- Experience with website content management and basic design principles.
- Strong research skills with the ability to identify and analyze relevant market data.
- Excellent communication and organizational skills.
Preferred Qualifications:
- Degree in Marketing, Graphic Design, Digital Media, or a related field.
- Experience in B2B marketing, catalog production, or website management.
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