Influencer Marketing Manager

19 hours ago

Lucknow, Uttar Pradesh, India beBeeFashion Full time ₹ 9,00,000 - ₹ 12,00,000
Key Responsibilities

This role involves building and nurturing relationships with influencers and their teams to facilitate impactful brand collaborations. The ideal candidate will have a keen eye for fashion, excellent organizational skills, and a passion for working within the influencer, fashion, and lifestyle industries.

Responsibilities Include:

  1. Facilitating Sourcing Requests:

    • Identify and coordinate clients' outfits, jewelry, accessories, and shoes for influencer collaborations.
    • Maintain a comprehensive database of influencers, their managers, and talent agencies.
    • Ensure timely delivery of fashion items to influencers and their teams.

  2. Influencer Coordination:

    • Build and maintain strong relationships with influencers, managers, and content creators.
    • Understand influencers' personal styles, audiences, and brand fit to provide tailored recommendations.

  3. Campaign & Event Management:

    • Collaborate with internal teams to develop and execute influencer dressing, gifting, and brand campaigns.
    • Track and manage inventory of clients' products used for influencer partnerships.
    • Ensure all collaborations align with brand guidelines and campaign objectives.

  4. Trend Analysis & Industry Networking:

    • Stay updated on social media trends, platform updates, and emerging influencer talent.
    • Provide insights and recommendations based on influencer content trends and audience engagement patterns.
    • Attend fashion, lifestyle, and social media industry events to network with key stakeholders.

  5. Other Tasks:

    • Manage deliverables and deadlines with influencers and their teams.
    • Prepare performance reports on influencer collaborations, including reach and engagement metrics.
    • Handle logistical and coordination issues that may arise during the sourcing and delivery process.

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