Social Media Influencer Specialist

22 hours ago

Lucknow, Uttar Pradesh, India beBeeInfluencer Full time ₹ 30,00,000 - ₹ 40,00,000

Job Title: Social Media Influencer Specialist

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We are seeking a creative and motivated individual to join our marketing team as a Social Media Influencer Specialist. In this role, you will be responsible for developing and executing influencer marketing campaigns that drive brand awareness and engagement across various social media platforms.

This is an entry-level position perfect for someone with up to 3 years of experience in the field of marketing or a related discipline. As a key member of our marketing team, you will work closely with influencers to ensure content aligns with brand messaging and aesthetics while allowing creative freedom to resonate with their audience.

Your primary responsibilities will include:

  • Influencer Partnerships: Develop, manage, and execute influencer marketing campaigns across various social media platforms, including Instagram, YouTube, TikTok, and others.
  • Influencer Sourcing: Build and maintain a diverse network of influencers (micro, macro, and potentially mega influencers) to align with the brand's target audience and values.
  • Campaign Strategy & Execution: Collaborate with the marketing team to develop influencer marketing strategies that support product launches, seasonal campaigns, and brand awareness initiatives.
  • Campaign Management: Coordinate and oversee influencer relationships, including negotiation, briefing, content review, and performance tracking.
  • Data-Driven Decisions: Monitor and analyze campaign performance using analytics tools, track KPIs, and provide insights to optimize future campaigns.
  • Trend Identification: Stay up-to-date with the latest influencer marketing trends, platform changes, and emerging influencers to ensure we are always ahead of the curve.

Required Skills & Qualifications:

  • Strong Existing Database: A proven track record of executing influencer marketing campaigns with successful results.
  • Social Media Expertise: In-depth knowledge of social media platforms (Instagram, TikTok, YouTube, etc.) and their respective best practices for influencer collaborations.
  • Analytical Skills: Ability to analyze data and generate reports to measure the effectiveness of campaigns.
  • Project Management: Strong organizational and multitasking abilities with attention to detail.
  • Creativity & Communication: Excellent written and verbal communication skills with the ability to manage multiple influencer relationships.
  • Team Player: Collaborative and capable of working cross-functionally with the content, creative, and marketing teams.

Preferred Skills:

  • Experience with Influencer Marketing Platforms: Experience with influencer marketing platforms and tools (e.g., Traackr, Influencity, AspireIQ).

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