Strategic Social Media Leader

24 hours ago

Lucknow, Uttar Pradesh, India beBeeInnovator Full time ₹ 10,00,000 - ₹ 20,00,000
Senior Social Media Manager

We are seeking a Senior Social Media Manager to lead our social media strategy and execution. This is an exciting opportunity for a talented professional to join our team and make a significant impact on our brand's online presence.

About the Role:

This role involves overseeing our social marketing mandate, developing Go To Market strategies for social activations, working with external partners to align plans and ensure deliverables are delivered smoothly, and informing internal teams of key trends and/or brand crisis situations on social media that can impact the business.

Key Responsibilities:

  • Briefing and working with agency partners to align, develop and ensure deliverables are being completed on time as per plan.
  • Developing Go To Market strategies for Shorts social marketing activations including owned and operated social and the social of allied partners (talent, labels, partners etc) to drive business, marketing and social goals.
  • Working closely with external partners to align plans and ensure deliverables are delivered and executed smoothly.
  • Helping inform internal teams of key trends and/or brand crisis situations on social media that can impact the business.
  • Inform and sometimes implement paid media to drive reach.
  • Community Management with a focus on identifying engagement opportunities and driving conversations between brand and users.

Required Skills and Qualifications:

  • Ownership of Social Marketing mandate overlooking social Go-To-Market strategy and influencer campaign management.
  • Comfortable working with data and numbers while also knowing the pulse of great content that works for social media audiences.
  • Ensuring agency execution is in line with the marketing brief while maintaining brand and partner guidelines and mandates.
  • Have good working relationships with influencer agencies, talent management agencies and content creators.
  • Analyzing successes, failures, learnings and way forward on initiatives and experiments and socializing the same with cross-functional teams.
  • Continuous optimization of influencer plans based on feedback, learnings and results.
  • Proactiveness and willingness to run robust experiments to optimize influencer marketing plans which inform future marketing strategies.
  • Innovation: Ensuring brand's social is at the crux of topicality in the Indian social media ecosystem.
  • Passion for and inquisitive about AI and new technologies.
  • Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical.

Benefits:

  • Opportunity to work with a dynamic team and contribute to the growth of our brand.
  • Professional development and growth opportunities.
  • A collaborative and supportive work environment.

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